Global Digital Asset Management, Associate Director

Global Digital Asset Management, Associate Director

Department: Marketing

Employment Type: Full Time

Location: US-North Carolina-Raleigh

Description

This position is ideal for a senior-level digital asset management professional with both strategic and technical expertise to lead the evolution of Align Technology's Global Digital Asset Management (DAM) ecosystem, powered by Bynder.

As the Global DAM Associate Director, you will own the governance, optimization, and integration strategy for Align's global DAM platform, ensuring assets are efficiently managed, easily discoverable, and consistently deployed across regions and channels. In addition to setting the strategic direction, you will oversee key operational activities to ensure the DAM platform functions seamlessly. This includes onboarding and training initiatives, managing the full lifecycle of digital assets, creating and maintaining robust metadata structures for discoverability, and monitoring system performance through regular reporting and analysis. Partnering with Marketing, Creative, IT, and Regional Commercial Operations, you'll drive adoption, automation, and compliance to enable brand excellence and operational efficiency worldwide.

While this role is strategic, it requires a hands-on approach to maintain operational excellence and deliver measurable improvements in asset management efficiency.

This role is critical to Align's mission of transforming smiles and changing lives by ensuring the right assets reach the right teams-securely, consistently, and at scale. The role will be based in San Jose, California or Raleigh, NC.

Role expectations

• Own Align's Global Bynder DAM strategy, including system governance, metadata standards, taxonomy, and tagging frameworks aligned with global brand and marketing requirements.

• Lead platform configuration, integrations, and automation across key enterprise systems.

• Partner with IT and Bynder technical support to oversee system maintenance, upgrades, troubleshooting, and vendor management.

• Drive workflow automation and ingest-to-publish process optimization, leveraging APIs, smart filters, and AI-enhanced tagging to streamline asset lifecycle management.

• Define and enforce asset approval workflows, version control, and digital rights management policies to maintain global compliance and brand integrity.

• Serve as the primary liaison between global and regional marketing, creative, IT, and compliance teams, ensuring alignment on DAM best practices and usage standards.

• Lead user adoption and enablement programs, including training, documentation, and onboarding for new markets or functions.

• Monitor and report on platform performance, adoption rates, and asset utilization, identifying opportunities for system and process improvements.

• Stay informed of Bynder feature releases, integrations, and emerging DAM technologies to continually enhance Align's digital asset ecosystem.

What we're looking for

• Education: Bachelor's degree in Digital Media, Information Systems, Marketing Technology, or a related field; advanced degree or DAM certification preferred.
• Experience: 10+ years in Digital Asset Management, with 5+ years managing Bynder or equivalent enterprise DAM platforms in a global marketing or commercial organization.
• Leadership: Proven success driving enterprise-level DAM adoption, managing vendors, and building cross-functional alignment across regions and functions
• Communication: Exceptional ability to translate technical detail into business insight, engaging stakeholders across creative, IT, and leadership teams.

Skills:

• Expertise in metadata and taxonomy design, workflow optimization, and user governance models.
• Strong technical proficiency in API integrations, automation scripting, and system architecture.
• Deep understanding of brand governance, digital rights management, and regulatory compliance in a global context.

Complementary skills:

• Hands-on experience with Bynder configuration, user management, and API-based integrations.
• Familiarity with cloud-based environments and enterprise marketing technology ecosystems.
• Strong analytical mindset with the ability to report and visualize platform metrics using tools like Power BI.
• Excellent project management, documentation, and stakeholder communication skills.
• Passion for digital transformation, process optimization, and creative enablement in a fast-paced, innovative global organization.

Pay Transparency

If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate's pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.

For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.

Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.

General Description of All Benefits

We are pleased to provide a general description of the benefits Align offers to full-time employees in this position.

Family Benefits. Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings), dental, and vision in accordance with those plans. Align also offers to employees:

• Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
• Back-up Child/Elder Care and access to a caregiving concierge
• Family Forming Benefits - Available to Employees, and their spouse or domestic partner, covered under one of Align's health plans
• Breast Milk Delivery and Lactation Support Services
• Employee Assistance Program
• Hinge Health Virtual Physical Therapy - Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan

Employee benefits. Align offers its employees:

• Short-term and long-term disability insurance in accordance with those plans.
• Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.
• Flexible Spending Accounts- Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre-tax commuter benefit plan.
• 401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%.). Employer match vests after two years - 25% year one and 100% at year two. Align offers traditional, Roth, and after-tax options.
• Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible).
• Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay-period), which carries over to a maximum cap of 30 days. Annual paid vacation time accrual increases based on tenure. Both exempt and non-exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure.
• Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours.
• 11 Company-designated paid holidays throughout the year.
• If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave. All parental leave must be completed within one year of the birth or placement of the child. Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
• Non-exempt employees will receive full pay for up to 10 days of jury duty. Exempt employees will receive their full salary during any week they serve and perform any work. Other insurance such as legal, critical illness, voluntary accident, long-term care, auto, home and pet insurance are available for purchase.

To the extent applicable state or local law offers more generous benefits, Align complies with any such law.

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