Business Development Representative

2 days ago

Dayton, OH, United States KENNICOTT BROS CO Full time

Position Overview:

As a pivotal member of the sales team, the Business Development Representative is responsible for identifying, engaging, and converting new or underperforming accounts into revenue-generating customers. Acting as an ambassador of Kennicott, the BDR focuses on customer acquisition and reactivation.

This role is salaried and does not involve day-to-day order fulfillment, which is handled by the Operations team. Once an account reaches a designated performance threshold, ownership transitions to the Key Account Manager (KAM).

Key Responsibilities:

1. Lead Generation & Prospecting:

  • Qualify leads from marketing campaigns as sales opportunities.
  • Proactively seek new business through cold calls, emails, and referrals.
  • Participate in trade shows and industry expos to generate new business.
2. Account Development:
  • Identify customer needs and tailor solutions accordingly.
  • Customize presentations and proposals in collaboration with Marketing.
  • Build trust and establish long-term relationships during onboarding and ramp-up.
3. Customer Engagement:
  • Set up meetings between prospects and internal stakeholders.
  • Serve as the primary contact during the early stage of account activation.
  • Conduct in-person customer visits to validate sales potential, assess fit, and build early-stage rapport prior to account handoff.
  • Ensure a warm handoff to the KAM once account performance is consistent.
4. Internal Collaboration:
  • Liaise with Central Purchasing, Ecommerce, and Marketing.
  • Coordinate on product availability, pricing, and promotions.
5. Reporting:
  • Track lead conversion, account progress, and report results weekly/monthly.
Required Skills/Abilities:
  • Exceptional communication and interpersonal skills.
  • Strong organizational and presentation skills.
  • Experience in sales prospecting and lead development.
  • Ability to travel within the regional market.
  • Proficiency in Microsoft Office and CRM tools.
  • Able to lift up to 25 pounds.
  • Hybrid role
  • Wholesale floral or floral industry experience strongly preferred

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