Audience Strategist

Job Title

Audience Strategist

Business Title

Audience Strategist

Education

Bachelor's Degree

Location

Downtown Dallas (TDMN) - Dallas, TX 75201 US (Primary)

Salary Grade

Job Type

Full-Time

Exemption Type

Exempt

Travel

Some Travel

Job Description

The Dallas Morning News has an opening for an Audience Strategist to be a key member of the team responsible for deepening the relationship we have with the community, as well as maintaining the overall presentation and promotion of journalism on our platforms and beyond. This journalist will focus on optimizing stories for publication on dallasnews.com.

The Audience Team is on the front lines of building trust with our readers and connecting those readers with the journalism that is urgent, revelatory, aggressive and inspiring - and that matters to them. We are passionate about identifying audiences we're not reaching yet and involving them in our reporting process.

This journalist will prepare stories for publication on multiple platforms, demonstrating an understanding of our audiences. This journalist will collaborate with editors on teams across the newsroom to help plan and package stories that engage and serve our North Texas audience and help optimize all content.

A strong candidate will have robust editing skills, be well-organized and have strong news judgment. They must be a bridge-builder in creating relationships and a multitasker.

We're looking for digital storytellers who are eager to experiment with new formats. If you thrive in a collaborative and fast-paced environment, love immersing yourself in internet culture, and enjoy keeping ahead of the latest developments in social and digital spaces, you'll excel in this role.

Ideal candidates will have strong headline, writing and editing skills, including the versatility to shift voice and tone based on the potential audience. They will be able to work on tight deadlines and in fast-moving environments. They will have keen news judgment, strong communication skills, and the ability to work independently and collaboratively.

Duties could include creating engaging social media posts, managing the dallasnews.com home page, monitoring analytics and making decisions based on that information, improving and testing headlines, optimizing story pages, curating newsletters, sending push alerts to our readers, aggregating and posting wire content, and collaborating with writers and editors on plans for content promotion.

The Dallas Morning News believes a collaborative and inclusive work environment is essential to a thriving workplace for all. We are in search of a diverse group of candidates.

Responsibilities and duties:

• Take a hands-on approach to editing stories across digital platforms and display a willingness to create content as needed
• Show strong organizational skills and the ability to multitask on deadline
• Ensure stories are reported fairly, accurately and thoroughly, with sharp, compelling writing
• Display exceptional news judgment with the ability to recognize the digital potential of stories that will resonate with our audience
• Build stories with links, tags, SEO best practices, attractive web headlines and multimedia when appropriate
• Work with editors to evolve and shape coverage to deepen engagement with our digital audience

Job Requirements

Job requirements:

• One to three years of experience in editing and/or copy editing
• Will work nights and weekends

Skills:

• Excellent editing, time management, planning and prioritization skills
• Concrete understanding of SEO best practices and how to optimize a story's digital presentation, including headlines, links, tags and visual elements
• Deadline decision-maker
• Good news judgment, accuracy, speed, grammatical precision, a flair for headlines

• Adapts quickly to changing technologies and workflows
• Juggles multiple assignments
• Communicates clearly and effectively with colleague
• Solid understanding of internet culture and the digital space
• Ability to work in a fast-paced, data-driven environment
• Strong drive for innovation and experimentation

Education:

• Bachelor's degree in journalism or related field

About HNP

With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American-Statesman, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle and Times Union (Albany). Our portfolio also includes several top digital-only news and lifestyle sites such as Chron., CT Insider, MySA and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.

At HNP, we're investing in new and innovative ways to tell stories - growing newsrooms, diversifying tools and evolving platforms - to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Be part of something bigger - Your Headline Awaits

The Dallas Morning News

About Business Unit for Job Postings: Since 1885, The Dallas Morning News (www.dallasnews.com) has been North Texas' trusted source for credible, independent journalism - reporting with accuracy, fairness, and integrity. Each week, we reach more than 4 million people across print, digital, and social platforms, covering the stories that shape life in Dallas and across the state. From politics and public policy to business, culture, and sports, our mission is to inform, engage, and reflect the diverse communities we serve.

What We Offer

• Flexible Work Schedules - Because balance matters.
• Health, Dental & Vision Coverage - Comprehensive plans to keep you and your family healthy.
• 24/7 Telemedicine Access (MDLive) - Talk to board-certified doctors anytime, anywhere.
• FMLA & Parental Leave - Supporting you through life's important moments.
• Retirement Benefits with Employer Contributions - Helping you invest in your future.
• Onsite Fitness Center - Stay active and energized during your day.
• Employee Assistance Program (EAP) - Free, confidential support for life's challenges.
• Monthly "Health & Wealth" Webinars - Tools and tips to support your physical and financial wellness.
• 18 Days of Paid Time Off + 9 Paid Holidays - Plenty of time to recharge.
• 8 Hours of Paid Community Service Time - Give back to the causes that matter most to you.

---