Email Marketing Specialist

The Email Marketing Specialist will be responsible for owning and implementing the National Inventors Hall of Fame® email campaigns by providing copy and design direction, managing interdepartmental reviews, assisting with audience/list recommendations, executing sends, and analyzing results to provide future email decisions.

Position Responsibilities:

• Act as the interdepartmental project manager for 30+ eblasts a month, ensuring all updates are made and emails are delivered on time.

• Provide email copy and design direction based on an understanding of the campaign goals, an analysis of past email performance, and email best practices.

• Review email copy and write any final adjustments based on email expertise.

• Review email design after the initial draft is completed to provide any additional creative guidance before routing through reviews.

• Collaborate with the Reporting department to advise on email audience segments.

• Execute all individual emails and email journeys within Salesforce Marketing Cloud.

• Analyze, evaluate, and report on all data from email campaigns, providing insights to help drive Key Performance Indicators (KPIs) and inform future email campaigns and strategies.

• Collaborate with Marketing Team on campaign planning and ideation, including identifying KPIs, benchmarks and targeting tactics.

• Manage the National Inventors Hall of Fame email content calendar.

• Execute a handful of text messages monthly through Marketing Cloud, and advise other departments on text message strategies.

• Act as the go-to resource for email marketing trends, providing updates and reporting on how we can implement updates into our email strategy.

Knowledge, Skills, and Abilities:

• 2-3 years of experience in email marketing

• Proven ability to develop email copy and design ideas.

• Proficiency with email marketing and project management platforms (Salesforce Marketing Cloud and Trello is a plus).

• Strong planning, organizational skills, and attention to detail.

• Energetic and passionate about trying new email ideas and bringing them to life.

• Proactive approach; identifies and solves problems.

• Excellent communication skills across departments, written and verbal

• Self-motivated and eager to learn and take on new challenges.

• Experience with Salesforce Marketing Cloud is a plus.

• Adaptability; flexible to changing market forces and shifting priorities.

• Ability to manage multiple projects at a time.

• Ability to regularly work in the office and attend in-person meetings.

• Ability to communicate effectively via email, chat, phone, and in-person meetings.

• Requires regular, reliable, and on-time attendance.

Why Join the National Inventors Hall of Fame?

• Comprehensive Health Coverage: Enjoy top-tier medical, dental, vision, and insurance plans, along with flexible spending accounts to help pay for any out-of-pocket medical expenses.

• Company-Paid Benefits: NIHF contributes 100% to provide life and disability coverages.

• Secure Your Future: Benefit from our 401(k) plan with up to a 4% employer match and 100% vesting upon initial contribution, ensuring your financial stability and growth.

• Generous Time Off: Take advantage of paid time off, paid holidays, and a year-end closure from December 24th through January 1st to recharge.

• Additional Support: Access Critical Illness, Hospital, and Accident Supplemental Income plans for extra peace of mind.

• Pet-Friendly Perks: Protect your furry friends with our pet insurance plans.

• Stay Fit and Healthy: Utilize our on-site workout facility to maintain your physical well-being.

• Flexible Work Arrangements: Enjoy alternate workday scheduling and the option for hybrid remote work after 90 days, promoting a healthy work-life balance.

• Thriving Work Environment: Be part of a great team environment with ample opportunities for growth and a culture that prioritizes professional development.