Senior Marketing Specialist

1 day ago

Newnan, GA, United States Yokogawa Full time
Senior Marketing Specialist

Yokogawa, award winner for 'Best Asset Monitoring Technology' and 'Best Digital Twin Technology' at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.

Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

About the Team

Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.

Yokogawa, a global leader in industrial automation, measurement, and control solutions, is seeking an experienced Senior Marketing Specialist with a strong digital marketing background to join our Test and Measurement (T&M) Business. This role will execute strategic marketing initiatives to promote our power measurement products and data solutions, such as oscilloscopes, power analyzers, and optical test equipment, while managing and leading external vendors to amplify our global reach. Reporting to the Marketing Manager, you will drive brand visibility, demand generation, and sales growth through innovative digital campaigns and vendor partnerships.

Summary

The purpose of the role is to assist in lead generation through effective communication/promotion of Test and Measurement (T&M) offerings through digital and traditional marketing channels. The role would work closely with the Business Unit Manager or Product Marketing Managers (PMK), other Marketing Specialists, and key stakeholders on new product launches and demand generation initiatives. They will direct the Digital team to deploy content and measure campaign effectiveness.

This role strikes an equal balance between creative (digital content creation and development) and operational (project management of content production) responsibilities.

Main Roles and Responsibilities:

This role will work directly with the Business Unit Manager or Product Marketing Managers (PMK). Principal roles and responsibilities will involve:

  • Lead content creation to support strategic marketing initiatives, including all digital content (website images and copy, social posts, video, webinars, events, etc.).
  • Hire, onboard, and manage external vendors, negotiate contracts, and ensure alignment with Yokogawa's brand standards while ensuring high-quality deliverables, on-time execution, and budget adherence.
  • Designs and supports the creation of compelling sales materials, including pitch decks, release guides, and product videos, with a focus on creative and visually engaging content.
  • Plan and execute digital campaigns across platforms, including SEO, gated content, PPC, email marketing, and social media, to drive lead generation and engagement.
  • Collaborate with product managers and sales teams to craft customer-centric messaging that simplifies complex technical specifications.
  • Drive Marketing campaign planning and content, develop with multi-channel optimization, and assist in the design and publication of collateral.
  • Support marketing research and competitive analysis to identify digital trends, customer preferences, and opportunities for innovation.
  • Support trade shows, webinars, and virtual events highlighting Yokogawa's measurement solutions.
  • Analyze campaign performance using tools like Google Analytics and Salesforce, leverage data to optimize strategies, and report ROI to stakeholders.
  • Work with the digital team to analyze consumer behavior, adjust campaign content and messaging, and develop digital tools and resources that enhance customer acquisition and retention.

Position Requirements:

  • Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
  • 7+ years of digital marketing experience, with at least 3 years managing external vendors or agencies, ideally in instrumentation, electronic engineering, or B2B technology.
  • 3+ years' experience designing and implementing email/marketing automation campaigns through Account Engagement/Pardot (Salesforce).
  • Advanced proficiency with common web platforms, content management systems (CMS), e.g. Monday.com, WordPress, Teams, etc., marketing automation platforms, e.g. Pardot, Marketo, etc., and marketing metrics, e.g. Google Analytics, SEMRush, etc.
  • Proven expertise in developing and executing successful digital campaigns across SEO, SEM, PPC, email, and social media platforms.
  • Basic proficiency in standard creative design packages, e.g. Photoshop, Illustrator, InDesign, Canva, etc.
  • Demonstrated experience hiring, leading, and managing external vendors, with strong negotiation and project management skills.
  • Exceptional communication and leadership skills, with the ability to translate technical concepts into compelling digital content.
  • High level of attention to detail, flexibility, superior follow-through, and the ability to embrace the unexpected.
  • Strong analytical mindset with experience using data to drive decisions and optimize campaign performance.
  • Ability to thrive in a fast-paced, global environment while managing multiple projects and vendor relationships.
  • Knowledge of electronic test and measurement equipment and their applications in industries such as EV motors & drives, optical communications & networking, or renewable & battery power is a plus.
  • Proactive, dependable, self-starter who is self-aware and organized.
  • Willingness to travel up to 20% for industry events and departmental meetings.

Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.

Are you being referred to one of our roles? If so, ask your connection at Yokogawa about our Employee Referral process

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