Manager Category and Shopper Strategy

7 days ago

Springdale, AR, United States InstantServe LLC Full time
Job description:

The Manager, Category and Shopper Strategy, will work as a strategic contributor and primary partner for custom and/or integrated shopper and category insights. The role will work collaboratively with category leadership, commerce marketing, and customer teams to deliver customized insights to the customer that result in category strategies that drive growth for both our customer's categories and

Essential Duties and Responsibilities:
  • Plan, execute and synthesize research for the development of Tyson's proprietary Leadership Platforms designed to provide comprehensive category and department learnings to our customers to drive mutual growth.
  • Analyze data and translate findings into meaningful insights; keeping the category and shoppers always in mind and how they fit with our company brand goals
  • Use syndicated and household panel data, primary and secondary research, and other data sources to uncover insights
  • Leverage shopper insights to cultivate and influence our relationships with key customers, both at the strategic and tactical level as well as our internal Tyson business partners
  • Establish strong, on-going, internal partnerships to gain a deep understanding of business opportunities and knowledge gaps. Work collaboratively with Consumer Insights, Innovation, Commerce Marketing, Brand Marketing and Sales.
  • Serve as the shopper/category expert and customer-focused representative at internal team meetings
  • Effectively present and communicate compelling insights and findings both internally and externally
Qualifications (education and experiences):
  • Bachelor's Degree in Marketing, Marketing Research, or related field strongly preferred, or equivalent combination of education and experience; Master's Degree preferred
  • 4+ years of industry experience in market research and/or category management with demonstrated success, field experience and food industry experience a plus
  • Practical knowledge of market research fundamentals including primary & secondary consumer/shopper research and syndicated research
  • Nielsen/IRI syndicated data and panel usage and understanding
  • Experience with retailer specific data a plus
  • Must be comfortable presenting to multiple levels of the organization and voicing opinions to provide business recommendations and consulting that draws on relevant experiences
  • Excellent written and verbal communication skills
  • Excellent planning and project management skills
  • Strong ability to leverage creative thinking and storytelling skills
  • Demonstrated success working in cross-functional teams to drive business results

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