Senior Retention Marketing Analyst

1 week ago

Atlanta, GA, United States AEG Full time
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

We are looking for an inquisitive, highly analytical, and detail-oriented Data Analyst experienced in Retention Marketing. This data-centric role is vital for building and maintaining analytics tools and workflows. Candidates who can flex their SQL skill set and analyze essential data to guide decision-making will stand out the most. A passion for solving problems around segmentation strategy, retention spend optimization, and guiding profitable growth for the business are essential for success. You're an excellent fit for this role if you're comfortable managing projects simultaneously, working with a cross-functional team, and informing and influencing stakeholders with data and insights to drive outcomes. What you'll do:
  • Own the topic of always-on CRM analytics through segmented promotion strategy, creating a personalized user experience, and optimizing reinvestment spend
  • Perform A/B testing to understand the effects of different milestones on user behavior and retention
  • Create, understand, and identify opportunities within the customer journey
  • Develop data collection, data analysis and business intelligence reporting systems to measure and inform business strategy for both early life and general retention strategy
  • Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently
  • Collaborate with decision-makers on the Retention Marketing team to understand their goals, and proactively identify opportunities to use data to develop new insights, guide strategy, and improve business results
What you have:
  • 3+ years of Data Analytics experience in an e-commerce, direct-to-consumer or retail environment (retention marketing domain experience preferred)
  • Advanced knowledge of SQL, including comfort with analytic functions, window functions, and common table expressions
  • 2+ years' experience using data visualization tools (Tableau preferred) & scripting languages (Python)
  • Advanced ability to draw insights from analysis, supported by data, and clearly communicate them to stakeholders, including senior management
  • Intellectual curiosity, and a solid understanding of data sources and ecosystems, with the ability to see from the brand's business lens
  • Strong communication skills, both written and oral
Where you'll live:
  • This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. Not Local? No problem We offer a competitive relocation package to help get you here.


Benefits you'll receive: In addition to your great compensation package, full-time employees will be eligible for the following perks:
  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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