Marketing Specialist

6 days ago

Blue Springs, MO, United States Ashlar Homes Full time

Benefits:

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Marketing Specialist

Position Summary: Ashlar Homes, LLC is seeking a creative, detail-oriented, and highly motivated Marketing Specialist to support our Sales & Marketing team in delivering outstanding brand presence, lead generation, and product visibility across digital and print channels.The Marketing Specialist will play a key role in managing our social media presence, maintaining and updating our website, creating digital and print marketing materials, event planning and organization, and supporting our sales team with product photography, content development, and on-brand collateral. This is a high-visibility role with cross-functional exposure and the opportunity to make an immediate impact on our customer experience and brand perception.

Key Responsibilities:

Digital Marketing & Social Media

Manage day-to-day posting and engagement across platforms such as Facebook, Instagram, LinkedIn, and TikTok, Pinterest, etc.

Develop and implement content calendars aligned with seasonal campaigns and community-specific events

Train and support the sales team on social media best practices and brand guidelines

Monitor engagement metrics and propose tactics to improve reach and lead generation

Manage & maintain quarterly campaign strategies and monthly content plans

Approve social posts created by others and outside teams

Responding to or monitoring engagement for reputation management (when needed)

Website & Digital Asset Management

Maintain and update website content, including home plans, community pages, available homes, and event announcements

Collaborate with internal teams to ensure listings and product information are accurate and timely

Optimize content for SEO performance and lead conversion

Creative Services & Collateral Development

Assist in the creation of sales and marketing collateral such as flyers, brochures, community signage, spec sheets, and event materials

Support internal communication materials and presentations as needed

Maintain a library of brand assets, templates, and community-specific materials for the sales team to use

Ensures all collateral aligns with Ashlar’s brand guidelines, tones, and visual standards

Designs and maintains Canva templates and branded assets for consistent internal use and accurate information

Photography & Visual Media

Capture and organize high-quality product photography for use in marketing campaigns and MLS listings

Coordinate occasional video shoots for model homes, testimonials, or community highlights

Edit and prepare images for use across web, print, and social platforms

Marketing Campaign Support

Assist in executing direct mail, email campaigns, open houses, internal events, blogs, and community events

Track and report on campaign performance and ROI in collaboration with leadership

Support coordination with external vendors (graphic designers, print shops, photographers, etc.)

Supports sales and traffic through signage design and/or approval, digital promotions and event setup

Cross-Functional Support

Work closely with the sales team to ensure alignment between marketing efforts and on-the-ground messaging

Collaborate with the Director of Purchasing and Estimating to ensure accuracy of product and pricing data in marketing materials

Assist in market research and competitive analysis efforts to inform positioning and messaging

Manage both the event calendar and content calendar on the Ashlar Homes Google Calendar

Coordinate with the Development Team to ensure accurate timelines and marketing campaigns

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field

Hubspot Experience

Proficient in Microsoft Office and Google Workspace; working knowledge of Adobe Creative Suite or Canva preferred

Experience with social media platforms (Instagram, Facebook, LinkedIn) and website CMS tools (e.g., WordPress, Wix, or Squarespace)

Basic photography and image editing skills; familiarity with Lightroom or Photoshop is a plus

Eagerness to learn the homebuilding industry and grow into a broader marketing role

Ability to manage external creative vendors and agencies

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