Marketing Specialist

The Marketing Generalist is responsible for assisting with developing and implementing The IC's marketing strategies to include internal and external communications, print collateral, events, video production, photography, website/social media/online reputation management, and internal and external promotional activities. This position coordinates at the strategic and tactical levels with the other functions and departments of the organization. This position also provides administrative support as needed.

Essential Responsibilities:

· Collaborate with the marketing team to assist in the development and execution of comprehensive marketing strategies and promotional campaigns.

· Contribute to the planning and coordination of internal and external communications.

· Support the creation and maintenance of print collateral, ensuring brand consistency and high-quality content.

· Assist in managing website content, social media channels, and online reputation management.

· Work closely with all other departments within The IC to ensure marketing initiatives are aligned with overall organizational goals.

· Communicate and collaborate with all other departments within The IC to achieve seamless execution of marketing activities and campaigns.

· Contribute to the planning, promotion, logistics, and execution of internal and external promotional activities.

· Assist with the design and content of The IC's monthly newsletter.

· Collaborates with the Director of Marketing & Communications to ensure department goals are being met and potential opportunities are identified. Other department-related duties, as assigned.

· Deliver presentations to organizations and groups about The IC's services and impact.

· This position may also require the performance of other duties as assigned.

Required Skills/Abilities:

· Demonstrates The IC's core values of Adaptability, Collaboration, Inclusion, Integrity, and Person-First.

· Experience working with WordPress and HTML.

· Knowledge of SEO/SEM.

· Proficiency with computers, including MS Windows, MS Office (Word, Excel, PowerPoint, Outlook), Teams, Zoom and other common computer programs.

· Proficiency in Adobe Creative Suite to include InDesign, Photoshop, After Effects, Illustrator, Premiere Pro, and Acrobat.

· Extraordinary customer service skills.

· Effective communication skills.

· Self-motivated, persistent, and flexible.

· Strong organizational skills and detail oriented.

· Ability to handle multiple priorities as well as deadlines.

· Takes responsibility for high-quality work.

· Capacity to work individually and as a member of a team in a team-oriented, inclusive environment.

· Possess decision-making and problem-solving skills.

· The capacity to empower individuals to advocate for themselves to maximize independence.

· Ability to maintain a high level of confidentiality and work within the confines of HIPAA regulations.

· Commitment to co-creating a culture that fosters diversity, equity, accessibility, and inclusion.

Education and Experience:

· Bachelor's degree in marketing, Communications, Public Relations, or a related field, and a minimum of two years' experience required.

· Experience working with people with disabilities preferred.

· Lived experience with a disability preferred.

Travel:

· Local travel to partners, collaborators, and vendors for official IC-related business and events may be required.

· Must have a valid driver's license and car insurance.

Working Conditions:

· Office environment requiring ongoing computer use and extended amount of time sitting or standing.

· Frequently lift, push, pull, up to 50 lbs.

· Internet access to work remotely if protocols are issued for remote work.

Reasonable accommodations may be provided to empower the qualified individual with a disability to perform the essential functions of this position.