SMB Lifecycle Marketing Manager

SMB Lifecycle Marketing contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a Lifecycle Marketer to support the testing and scaling of new guidances and solutions for business customers globally. Successful candidates have experience building growth programs via digital channels at a dynamic company. They can design and execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.

Responsibilities

Design and execute lifecycle marketing programs that drive customer engagement and growth for SMBs across Meta's platforms

• Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions

• Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement

• Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale

• Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement

• Improve our digital funnel across target audiences, all the way from discovery through to conversion

• Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches

• Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations

• Design and implement test plans to understand drivers of conversion and product adoption

• Leverage data, research, and experimentation to inform strategy, optimize campaigns, and identify new opportunities for growth

Minimum Qualifications

• Bachelor's Degree in Business, Marketing or Analytical discipline

• 5+ years of experience in marketing or equivalent

• 3+ lifecycle marketing experience

• Proven experience in digital marketing and/or demand gen for sales

• Experience with data querying languages (for example, SQL)

• Experience with marketing automation platforms and tools

• Experience marketing to B2B audiences

• Experience with A/B Testing and lift measurement

• Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.