Regional Account Manager

Custer creates personalized spaces that elevate well-being, promote innovation, and transform the communities in which we live and work. Established in 1981, Custer has grown beyond West Michigan to become a premier Steelcase dealership and a full?service interior solutions partner serving corporate, education, and healthcare clients. Our team delivers environments that empower people to do their best work - integrating workplace strategy, design, furniture, flooring, and technology to support a better way of working.

Custer continues to grow - expanding our reach in West Michigan and deepening our relationships in the Kalamazoo and surrounding communities through exceptional service and a commitment to long?term partnership. As part of this growth, were seeking a motivated Account Manager to represent Custer locally, build meaningful client relationships, and contribute to the continued success of our Kalamazoo market.

Opportunity at a Glance

The Account Manager will strengthen Custers presence in the Kalamazoo and surrounding areas by building meaningful relationships, guiding clients through the sales process, and delivering solutions that reflect our commitment to exceptional service. This role manages day?to?day account activity, delivers tailored presentations, and ensures a seamless customer experience from first conversation through project completion. Along with managing existing accounts, the Account Manager will identify new opportunities and build connections that expand Custers reach in the local business community. Through consultative selling, strong engagement, and close collaboration with internal teams, this role plays a key part in driving regional growth.

Were seeking a sales professional who thrives on connection, initiative, and follow?throughsomeone eager to learn the furniture dealer industry and passionate about being an active member of Kalamazoo community. While direct experience is a plus, we dont expect you to have it yet; well invest in a full year of hands?on training to help you learn our products, processes, and approach. As a locally based representative, youll build trust through consistent client engagement and a genuine desire to help customers achieve their goals. If youre motivated, coachable, and ready to grow into a long?term career, youll make a meaningful impact here at Custer.

Job Responsibilities

• Achieve and exceed monthly, quarterly, and annual sales targets and quotas
• Identify upselling and cross?selling opportunities to maximize revenue potential within assigned accounts
• Utilize negotiation skills to overcome objections and close deals effectively
• Reduce sales cycles through time management and an assertive closing approach
  

Client Relationship Management

• Serve as the primary point of contact for clients, ensuring clear and responsive communication and excellent customer experience
• Build and maintain strong, long?lasting client relationships that drive repeat business
• Deliver engaging presentations tailored to clients needs, highlight product features, services, and value propositions
• Address client concerns and objections, ensuring high levels of satisfaction and trust
  

Account Maintenance & CRM Management

• Maintain accurate records of customer interactions and sales activity logs in CRM software
• Track account performance and identify trends to improve customer engagement
• Ensure timely follow?ups and documentation of key account interactions
  

Reporting & Documentation

• Prepare and present regular reports on account status and sales performance for existing clients to Sales Leader
• Document key account strategies and provide insights to leadership on client needs
  

Cross?Functional Collaboration

• Work with internal teams to ensure seamless service delivery and customer satisfaction
• Partner with sales support and project management teams to execute client requests efficiently
• Collaborate with internal teams to prepare customized proposals and solutions for clients
• Work with accounts receivable team to assist in timely payment collection
  

Qualifications

• Proven track record of achieving sales targets
• Problem?solving mindset with the ability to think creatively and make informed decisions
• Detailed?oriented with excellent organization skills
• Ability to multi?task, managing multiple accounts, projects, and deadlines effectively
• Excellent negotiation, persuasion and objection?handling skills
• Skilled in conflict resolution and managing customer expectations
• Proficient in creating and delivering engaging presentations tailored to client needs
• Ability to confidently engage with key decision?makers through strong written, verbal, and interpersonal communication skills
• Proficient in Microsoft Office, Outlook, Excel, Word, and PowerPoint
• Self?motivated, results?driven, and customer?focused
• Strong team player with a collaborative mindset
• Ability to travel for client meetings and industry events
• Knowledge of social media platforms for client engagement and research, preferred
  

Education, Experience & Other Requirements

• Bachelors Degree or equivalent experience
• Experience in Account Management or Sales, preferred
• Experience working with CRM software, preferred
• Must have reliable transportation
• Must have valid drivers license
• Salary will vary based on factors such as location, qualifications, experience, skill level and competencies.
• The company offers a full range of benefits including: Medical, Prescription Drug, Dental, Vision, Health Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off, Holidays, 401(k), and Short? & Long?Term Disability.
  

Seniority level

• Entry level
  

Employment type

• Full?time
  

Job function

• Sales and Business Development
• Industries: Furniture and Home Furnishings Manufacturing
  

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