Senior Digital Media Specialist

4 days ago

Livonia, MI, United States AAA Life Insurance Company Full time
Overview

Operating within the core values and operating principles of the organization, the Senior Digital Media Specialist will lead the strategy, execution, and optimization of AAA Life's paid media campaigns. This position requires demonstrated success in managing large-scale, performance-driven campaigns and the ability to lead cross-functional teams and vendor relationships. The ideal candidate brings deep expertise in digital advertising platforms, campaign analytics, and media strategy.

Responsibilities

  • Own strategy and execution for paid media campaigns to meet aggressive sales and conversion targets.
  • Provide advanced performance analysis and optimization recommendations based on KPIs and benchmarks.
  • Lead strategic media planning discussions and present insights to internal stakeholders and leadership.
  • Establish best practices for campaign setup, tracking, and reporting across all digital media channels.
  • Oversee monthly budgets, manage large-scale media investments, and ensure spend alignment with ROI goals.
  • Guide creative development by providing performance-informed briefs for copy, design, and video assets.
  • Manage vendor relationships, ensuring accountability, innovation, and alignment with strategic objectives.
  • Evaluate and recommend new advertising technologies, partners, and trends for testing and adoption.
  • Lead the end-to-end process for contract management, compliance, and risk mitigation with new media vendors.
  • Create executive-level dashboards and performance presentations for internal and external stakeholders.
  • Mentor junior team members and contribute to departmental process improvements and knowledge sharing.
  • Stay current with the latest trends in paid media, attribution modeling, privacy regulations, and martech platforms.
Qualifications
  • Bachelor's degree in marketing, communications, business, or a related field.
  • 5-7+ years of experience in digital marketing and paid media management, ideally in a performance-driven environment.
  • Demonstrated experience managing six-figure+ media budgets and cross-platform campaigns (Google Ads, Meta, Programmatic, etc.).
  • Advanced proficiency with Google Analytics, Google Tag Manager, and campaign attribution tools.
  • Experience leading vendor relationships and negotiating media buys.
  • Proficient in Microsoft Excel and other analytics/reporting tools (e.g., Tableau, Looker, Power BI preferred).
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
What We Offer:
  • A collaborative, energetic work environment where you can put your passion for people to work
  • Medical, Dental, Vision, Life and Disability coverage available day one
  • Pension Plan
  • Performance-based incentive plan
  • 401k available with a Company match
  • Holidays and Paid Time Off
  • AAA Basic Membership

#LI-Hybrid

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