Digital Marketing Assistant for Growing eCommerce Business

2 weeks ago

Livonia, MI, United States J & B TOOLS SALES INC Full time

Benefits:

401(k)

401(k) matching

Competitive salary

Dental insurance

Health insurance

Paid time off

Vision insurance

We are seeking a Digital Marketing Assistant to join our team We sell automotive tools & equipment and other items on our website, www.jbtools.com as well as various online marketplaces. Knowledge of tools is not required. We are a small business with less than 60 employees. This is an in-person position in Livonia, MI.

Responsibilities:

Edit and update product pages/product variations as needed when product changes, deletions, or updates are submitted by the customer service team, tech team, or a supplier

Collect and organize product information, then add new products/product variations in bulk to the website using Excel/Google Spreadsheets.

Manage website redirects, including creating, editing, or removing redirects to maintain proper site navigation

Run GAP analysis by gathering product details from suppliers or other websites to help add new or remove items from our site.

Format and publish approved blog posts, including applying backlinks, adjusting fonts, optimizing image placement, and refining layout for visual consistency.

Update existing brand and product pages with keywords, meta titles, and descriptions to help improve search rankings.

Upload/Maintain accurate product documentation including datasheets, manuals, and instructional videos on the website.

Edit current images on the website, whether removing the grey background, resizing, or optimization for web display.

Optimize on-site merchandising, cross-sells, upsells, and promotional banners to drive sales.

Manage and improve the Affiliate program

Assist in developing a B2B sales program, including onboarding businesses, pricing, sales quotes, and B2B specific marketing.

Collaborate with customer service and fulfillment teams to improve post-purchase satisfaction and the return experience using a return portal.

Monitor customer comments and messages on Instagram and Facebook by escalating issues to the Customer Service Manager to ensure timely resolution.

Implement SEO, GEO, CRO, and UX/UI best practices to improve search, visibility, and conversion rates.

Design new graphics for Facebook and Instagram ads, updating them quarterly to keep content fresh and relevant, and update cover photos that reflect current campaigns and branding.

When a customer leaves a negative review, capture a screenshot and forward it to the Customer Service team to initiate follow-up and resolution efforts.

Qualifications:

Marketing experience at another company

Familiarity with many of the programs listed below

Ability to stay organized and strong attention to detail

Experience with online retail / eCommerce knowledge

Working on a small team and willing to wear multiple hats and learn new things

Programs/Software (not all required)

Google Suite (Google Spreadsheets, Google Docs, Google Slides)

Adobe Creative Suite (Illustrator, Photoshop)

Social Media: (Instagram, Facebook, Pinterest, Youtube)

Chat GPT or similar AI platform

Yotpo Reviews

Impact Affiliate

BigCommerce

Google Merchant Center

EDI

Searchspring

ShipperHQ

Benefits:

Health, dental, vision, life insurance - HAP and Humana

Paid holidays

Vacation time

401K with 4% employer match

Small business environment with low turnover

Opportunity to grow and advance in the growing small business

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