Lead Generation Specialist

1 week ago

Lower Providence Twp, PA, United States Ferrandino & Son Full time

We are seeking a highly motivated Lead Generation Specialist to support our sales organization. This role focuses exclusively on prospecting-not selling-and plays a critical part in ensuring our sales team connects with the right prospects at the right time. If you excel at research, organization, and thoughtful outreach, this role offers the opportunity to make a meaningful impact on our sales success.

About the Role:

The Lead Generation Specialist is responsible for identifying and qualifying sales leads through strategic LinkedIn prospecting and CRM management. This role is not making or participating in any sales calls. It is prospecting only, leveraging primarily LinkedIn and collecting data so that the existing sales team can engage. This role serves as a critical link between our Salesforce database and active sales engagement, ensuring our sales team connects with the right prospects at the right time.

How You'll Make an Impact:

The Lead Generation Specialist will:

Strengthen our Sales Pipeline - You'll provides the sales team with high-quality, well-qualified leads so they can focus on selling rather than research. Keeping the data in our business development tools like Salesforce and LinkedIn clean, updated, and aligned, it will ensure timely and informed sales engagement.

Drive Prospect Awareness and Engagement - You'll build strategic and early engagement warming up prospects before our sales team steps in.

Examples of Areas of Responsibility:

LinkedIn & Sales Navigator Management

  • Upload and manage prospect lists from Salesforce into LinkedIn Sales Navigator
  • Monitor existing prospects for job changes, role transitions, and company moves
  • Identify new prospects joining targeted accounts
  • Engage prospects through LinkedIn Messenger following established guidelines and workflows
  • Comment strategically on posts to build awareness and relationships
Salesforce & Lead Management
  • Import updated prospect information and job changes into Salesforce
  • Create and assign follow-up tasks for sales team members
  • Maintain data accuracy and completeness across both platforms
  • Execute predetermined workflows to ensure consistent lead handling
Outreach & Engagement
  • Customize outreach messages and LinkedIn comments based on prospect context and activity
  • Apply judgment and nuance to engagement strategies within established guidelines
  • Monitor and respond to prospect interactions in a timely manner
Self-Management
  • Maintain consistent productivity and focus throughout the workday
  • Stay on task with minimal supervision
  • Proactively identify opportunities to improve processes and engagement strategies
Requirements:
  • Strong self-motivation and ability to work independently
  • Excellent attention to detail and organizational skills
  • Tech-savvy with ability to quickly learn new software platforms
  • Strong written communication skills with ability to customize messaging appropriately
  • Good judgment and decision-making abilities, particularly around personalized outreach
  • Comfort with nuanced tasks requiring context evaluation
Preferences
  • Project management or supervisory experience (translates well to the autonomous nature of this role)
  • Experience with LinkedIn and/or LinkedIn Sales Navigator
  • Experience with Salesforce or similar CRM platforms
  • Previous experience in lead generation or prospecting roles
  • Education supportive of business administration, business analysis, and communication skills

Ferrandino & Son Inc. is a national facility maintenance and construction services company providing our clients with superior service. Our employees are provided comprehensive benefit options including Medical, Dental, Vision, Life Insurance, 401(k) with company match and more We provide for learning and development of our team based on their job function and opportunities for growth. Come be a part of our growing team For more information, visit us at: www.ferrandinoandson.com

To be considered for a position with Ferrandino & Son please click APPLY and complete your application

Ferrandino & Son Inc is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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