SEO Content Specialist

1 day ago

Dallas, TX, United States HR Global Service Full time

About the job SEO Content Specialist (Sports & iGaming focus)

Company: Advision Development

Location: Remote

Role Type: Full-time, Remote

Reports to: SEO Director

About Us

AdVision Development powers leading affiliate sites in the sports betting/igaming space. We are data-driven, user-focused, and driven by a shared mission to create the best content and tools for sports bettors. We move fast, play to win, and value autonomy, curiosity, and teamwork.

What We Value

  • Mission Alignment: Understand and embrace our goals; seek clarity when needed.
  • Execution-First Mindset: You know what inputs drive results and you act on them proactively.
  • Self-Starter Energy: You're the driver of your roadmap, checking in but not waiting to be told what to do.
  • Collaborative Spirit: You bring generosity and curiosity to team efforts and make those around you better.
  • User Obsession: You constantly think from the users POV and seek ways to better serve our audience.
  • Problem Solving: You exhaust potential solutions before escalating, and come prepared with what you've tried.
  • Candor and Clarity: Clear, respectful communication is the norm; feedback is direct, but delivered with care.
  • Competitive Drive: You want to win and are motivated to beat your best.
The Role

Advision Development is looking for a strategic, detail-oriented SEO & Content Specialist with a strong background in sports, sports betting, and iGaming to join our growing SEO team. Youll play a key role in driving organic growth through smart SEO strategies, high-quality content execution, and editorial leadership. This role combines on-page SEO acumen with content editorial skills.

Objectives
  • Identify SERP ranking opportunities and attain strong, consistent positioning for relevant target keywords to boost online visibility.
  • Create and execute keyword-driven content briefs to improve identified SERP ranking opportunities.
  • Build topical authority in the US sports betting and igaming spaces.
Key Responsibilities
  • Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities.
  • Develop and execute SEO content strategies for sports betting and online casino verticals.
  • Write, edit, and optimize content for clarity, search intent, and accuracy.
  • Build and manage content briefs, templates, and editorial guidelines that support SEO goals.
  • Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking).
  • Monitor and report on keyword rankings, organic traffic performance, and user engagement.
  • Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends.
Qualifications
  • 4+ years of experience in SEO with a strong understanding of both on-page and off-page principles.
  • Prior experience working in sports media, sports betting, or iGaming affiliate industries strongly preferred.
  • Strong editorial and content marketing skills; must be comfortable writing and editing long-form articles.
  • Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog.
  • Comfortable working in WordPress or similar CMS environments.
  • Understanding of link-building strategy and how content supports backlink acquisition.
Preferred Skills and Qualifications
  • Knowledge and experience with online casino and igaming industries.
  • Familiarity with AI-generative tools like ChatGPT for ideation, keyword expansion, and workflow efficiency.

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