SEO Manager
1 week ago
Duration: 2-3 months to start
Remote (CST)
Pay: $45-55/hr
Overview:
We are seeking an experienced SEO Manager to lead and enhance organic search initiatives within a dynamic wellness and hospitality-focused digital environment. The ideal candidate will bring a blend of strong content SEO expertise and technical SEO understanding to help maximize digital visibility and drive measurable growth. This role is a unique opportunity to contribute to an innovative wellness and hospitality digital platform on a flexible freelance basis, with the potential to extend hours based on performance and business needs.
Key Responsibilities:
• Develop and implement comprehensive SEO strategies to improve organic search rankings and increase website traffic across multiple properties.
• Identify and capitalize on optimization opportunities in on-page content, technical SEO, link-building, and local SEO, including management of business listings and map pack placements.
• Conduct thorough keyword research targeting wellness, lifestyle, and luxury audiences to guide content development and align with user intent.
• Collaborate with content creators and marketing teams to ensure SEO best practices are integrated without compromising brand voice.
• Perform website audits addressing technical SEO factors such as site speed, crawl errors, mobile optimization, indexing, and structure.
• Stay current on search engine algorithm updates, emerging SERP features, AI applications in SEO, and Core Web Vitals to adapt strategies proactively.
• Analyze SEO performance data and generate actionable reports that inform ongoing optimization efforts.
• Conduct competitor research to identify market trends and opportunities to gain competitive advantage.
• Educate team members on SEO best practices and foster cross-functional collaboration to optimize project outcomes.
Qualifications:
• 3-5 years of SEO management experience, ideally within wellness, hospitality, lifestyle, or related industries.
• Proficient in SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, and Screaming Frog.
• Solid technical SEO skills, including familiarity with HTML, CSS, website architecture, schema markup, and mobile performance optimization.
• Proven ability to develop keyword strategies, optimize content, and manage link-building initiatives.
• Experience conducting site migrations with SEO preservation preferred.
• Strong analytical skills with capability to interpret data and transform insights into practical recommendations.
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