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Product Marketing Manager, Brand/AR

3 weeks ago

Bellevue, WA, United States Snap Full time

Snap Inc (https://www.snap.com/en-US/) is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat (https://www.snapchat.com/) , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio (https://ar.snap.com/lens-studio) , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles (https://www.spectacles.com/) .

The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We're looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc

What you'll do

  • Own go-to-market planning and execution for products within Snap's Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions

  • Conduct market research to inform product positioning and strategy

  • Define messaging and value propositions that resonate with advertisers

  • Lead cross-functional coordination for product launches and scaled activation

  • Drive creation of internal enablement materials and client-facing resources

  • Measure adoption and performance, and iterate on GTM strategy accordingly

Knowledge, Skills & Abilities

  • Strong understanding of advertiser needs and the digital advertising landscape

  • Skilled at crafting product narratives for both technical and non-technical audiences

  • Ability to work cross-functionally to align GTM strategy and execution

  • Proactive and self-directed with the ability to lead multiple initiatives

  • Strong written and verbal communication skills

Minimum Qualifications

  • BS/BA degree or equivalent years of experience

  • 5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles

Preferred Qualifications

  • Experience launching and scaling advertising or monetization products

  • Familiarity with sales enablement and advertiser engagement strategies

  • Ability to manage messaging across internal and external stakeholders

  • Comfortable with data analysis and visualization using tools like Looker or similar platforms

If you have a disability or special need that requires accommodation, please don't be shy and provide us some information (https://docs.google.com/forms/d/e/1FAIpQLScV7t31iR3yYR9ztGDHJpbvL63svWpb6s0afkBkLEjGnDx4Kg/viewform) .

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits (http://careers.snap.com/benefits) : Snap Inc. is its own community, so we've got your back We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC) (https://careers.snap.com/us-payzones) :

The base salary range for this position is $173,000-$259,000 annually.

Zone B (https://careers.snap.com/us-payzones) :

The base salary range for this position is $164,000-$246,000 annually.

Zone C (https://careers.snap.com/us-payzones) :

The base salary range for this position is $147,000-$220,000 annually.

This position is eligible for equity in the form of RSUs.

A Decade of Snap (https://www.youtube.com/playlist?list=PLdfCGl7CQeT_N_Gmli1oV1X6c9Ubzoozp) : Learn about our origin story, values, mission, culture of innovation, and more.

CitizenSnap (https://citizen.snap.com/) : In our third annual CitizenSnap Report, we demonstrate progress towards our environmental, social, and governance (ESG) goals, and we lay out our plans looking forward.

The DEI Innovation Summit (https://actreport.com/dei-innovation-summit-2022/) : Watch highlights from the 2nd annual DEI Innovation Summit, which brings together thought leaders and DEI experts for a day of courageous conversations to enable bold action.

Snap News (https://newsroom.snap.com/) : Stay up to date on the latest and greatest product and innovation news at Snap

Applicant and Candidate Privacy Policy (https://storage.googleapis.com/hris-assets/Applicant_and_Candidate_Privacy_Policy.pdf)