Manager, Influencer Marketing

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Title: Manager, Influencer Marketing
• Job Summary: The Pokémon Company International (TPCi) is looking for a strategic and connected Manager, Influencer Marketing to lead our influencer program for the Americas and Oceania. This role is ideal for a creative and analytical leader who thrives at the intersection of culture, collaboration, and community. They’ll be responsible for shaping and executing our influencer marketing strategy, managing a high-performing team, and driving impactful collaborations with internal and external partners to elevate our brand and engage our audiences. They’ll be both a visionary and a doer—setting the strategic direction while staying close to the ground to ensure flawless execution. From developing long-term partnerships with top creators to being on-site at key events, you’ll be a key player in how our brand shows up in the world.
• FLSA Classification (US Only): Exempt
• People Manager: Yes

What you’ll do

• Develop and manage the influencer marketing strategy for the Americas and Oceania aligned with brand, product, and campaign goals.
• Lead, mentor, and grow a team of influencer program managers.
• Collaborate cross-functionally with Product, PR, Social, Community, Events, eSports, Legal, LATAM teams and more to integrate influencer efforts seamlessly into campaigns and events.
• Identify and monitor emerging trends, platforms, and creator communities to inform the brand’s growth and development in the space.
• Manage relationships with key external partners, vendors, and agencies that support Pokémon’s influencer program.
• Architect influencer programs that drive awareness, reach, and conversion across key products and pillars.
• Oversee campaign planning, creator selection, contract negotiations, and performance tracking.
• Ensure consistent brand messaging and creative alignment across all influencer content.
• Ensure all influencer and creator marketing activations comply with applicable regulations (e.g., FTC Endorsement Guides and comparable global standards), partnering closely with Legal and Marketing teams to balance compliance requirements with creative and business objectives.
• Cultivate strong relationships with top-tier creators, agencies, and platform partners.
• Represent the brand at events, creator meetups, and on-site activations to foster community and deepen partnerships.
• Act as a brand ambassador and point of contact for creators during live events and content shoots.
• Define KPIs and success metrics for influencer campaigns; analyze performance and optimize future efforts.
• Deliver regular reporting and insights to leadership and stakeholders.

What you’ll bring

• Eight (8) years of experience in influencer marketing, preferably with gaming, entertainment, or youth-oriented brands.
• Three (3) years of experience directly managing people within cross-functional teams.
• Proven track record of leading successful influencer campaigns and collaborating cross-departmentally.
• Deep understanding of creator ecosystems across platforms like YouTube, Twitch, TikTok, and Instagram.
• Demonstrated experience interpreting and applying regulatory requirements in campaigns, with a proven ability to collaborate effectively with legal teams and cross-functional partners to develop compliant, business-minded solutions.
• Strong project management skills with the ability to juggle multiple campaigns and deadlines.
• Excellent communication and relationship-building skills, with experience advising leadership and decision-makers.
• Ability to travel and participate in on-site events and activations.
• Experience working within strict brand and legal guidelines.
• Familiarity with influencer marketing tools and platforms (e.g., CreatorIQ)
• Passion for Pokémon, gaming, and pop culture

Base Salary Range: For this role, new hires generally start between $128,800.00 - $155,230.00 per year. The full range is $128,800.00 - $198,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-PS #LI-Hybrid

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.