Director, Brand Marketing

Description & Requirements

About the Role

This is a unique opportunity to lead the brand direction of some of the most respected and dynamic names in performance audio - Denon, Polk Audio, and Definitive Technology - as Brand Marketing Director within the global Brand Marketing team.

You'll be responsible for shaping the strategy, voice, and global execution of these brands, ensuring they deliver distinctive, compelling, and competitive positioning in a highly dynamic market. You'll lead a growing team of brand marketers, drive brand awareness, relevance, and commercial impact through creative campaigns, smart storytelling, and strong cross-functional alignment.

This is a leadership role ideal for someone who thrives on building and revitalizing brands, connecting product innovation with customer insight, and delivering performance through both creativity and commercial strategy.

What You Will Do

• Develop and evolve brand strategies for Denon, Polk, and Definitive Technology, ensuring clear positioning and messaging.
• Lead the brand marketing calendar, including product launches, seasonal campaigns, and ongoing storytelling.
• Translate product roadmaps into integrated marketing plans that spark consumer engagement and drive business growth.
• Collaborate with Creative Services, agencies, and cross-functional teams to produce global campaign toolkits and content.
• Align with Sales, Product, and Regional Marketing teams to ensure consistent execution and brand integrity.
• Mentor and grow a team of brand and content marketers, fostering a culture of creativity and inclusion.
• Use consumer insights and market trends to inform strategy and creative direction.
• Monitor and optimize campaign performance across retail, digital, direct-to-consumer, and social channels.
• Support PR, DTC, and channel marketing teams with engaging content across the customer journey.
• Manage budgets and track ROI to measure the impact of brand initiatives.
• Represent Performance Brands in cross-functional leadership forums to foster collaboration and alignment.

What You Need to Be Successful

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 12+ years of experience in brand or product marketing, with a strong record of leading performance or lifestyle brands.
• Strategic mindset with creative vision and business acumen.
• Proven leadership in managing teams and external agencies.
• Experience working in global, collaborative environments.
• Strong communication and presentation skills.
• Ability to lead full-cycle campaigns-from planning to execution and optimization.
• Deep understanding of consumer behavior, brand building, and storytelling.

Bonus Points if You Have

• Experience in consumer electronics, audio, or technology.
• Background in evolving brand positioning in competitive markets.
• Familiarity with DTC, omnichannel retail, and integrated marketing.
• Knowledge of brand and performance marketing KPIs.
• Passion for sound, design, and the role of audio in everyday life.

What Makes You Eligible

• Willingness to work remotely in hybrid setting with commute to Carlsbad, CA office.
• Successful completion of a background investigation and drug screen as a condition of employment

What We Offer
• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class products (JBL, HARMAN Kardon, AKG, and more)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• "Be Brilliant" employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

Pay Transparency

$ 173,250 - $ 254,100

Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission.

Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.

Benefits

HARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you - all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we've been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today's most sought-after performers, while our digital transformation solutions serve humanity by addressing the world's ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you're ready to innovate and do work that makes a lasting impact, join our talent community today

Important Notice: Recruitment Scams

Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com' email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in '@harman.com' about a job with HARMAN, please cease communication immediately and report the incident to us through: harmancareers@harman.com.

HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.( www.harman.com )

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