Email Marketing Specialist

2 weeks ago

United States Worldwide Placement Full time
Company Description

We are on the hunt for a sharp and innovative email marketing specialist to build and optimize email marketing campaigns for two consumer brands. This role reports to the eCommerce Manager and will work side by side with the Marketing and Design teams to implement and schedule campaigns that drive traffic and sales to our eCommerce websites. In this position, you will be overseeing all aspects of e-mail marketing including, but not limited to:
  1. Campaign planning & strategy
  2. Copywriting for CTAs, subject lines & body text
  3. Email design
  4. Implementation and scheduling
  5. A/B testing
  6. Customer segmentation
  7. Integrations & technical issues
  8. Analysis, Reporting, and KPIs


Job Description

1. Create email marketing campaigns to promote SSD brands.

2. Campaign Planning & Strategy. Work with eCommerce and Marketing teams to create and schedule email campaigns that align with the marketing calendar. Recommend offers, discounts, and promotions that achieve campaign objectives while maximizing ROI.

3. Implementation & Scheduling. Create and schedule email and SMS campaigns using industry best practices and align with the campaign strategy & schedules set forth by the eCommerce and Marketing teams.

4. Customer Segmentation. Analyze customer behavior & demographics to create customer segments that ensure campaigns are relevant, timely, and compelling for all recipients.

5. Email Design. Working with the Design team to ensure email layouts are on-brand, optimized for a positive user experience, and align with campaign objectives.

6. Copywriting. Using AI tools and copywriting best practices, create persuasive subject lines, CTAs, and body text that align with the brand's tone of voice while maximizing open and clickthrough rates.

7. Optimization. Implementing and monitoring A/B tests, tracking user behavior, monitoring email performance, and continually suggesting improvements to maximize the effectiveness of email campaigns and lead capture activities.

8. Technical Issues & Integrations. Assist eCommerce Manager to implement software tools that utilize email to enhance the customer journey. Monitor and troubleshoot issues with email deliverability, software integrations, and data/tracking.

9. Analysis & Reporting. Prepare and present periodic reports about the performance of campaigns and flows, developing actionable insights and recommendations about how to improve email campaign performance.

SKILLSET
  • Email Marketing
  • Digital Marketing
  • E-commerce
  • Copywriting
  • Conversion Rate Optimization
Qualifications
  • 2-5+ years in a hands-on email marketing-focused role
  • 3+ years of experience with Klaviyo is mandatory
  • Proven experience with creating high-impact and unique marketing campaigns
  • Outstanding copywriting skills
  • Comfort with analyzing and manipulating data
SOFTWARE
  • Klaviyo
  • Shopify or similar eCommerce platforms
  • Google Analytics
  • Canva
Additional Information

LOCATION

Global (Remote)

ROLE TYPE

Full-time

WORK SCHEDULE (EST)

8 AM - 4 PM EST

DO NOT APPLY IF
  • You do not have the technical requirements & experience listed above.

  • Junior Email Marketing Specialist

    2 weeks ago

    , , United States AVB Marketing Full time

    About AVB: AVB is a fast-growing, stable company that has a firm mission to do whatever it takes to keep our members profitably in business. Our vision is to deliver best in class growth solutions and service fueled by a passionate mission belief, innovation, and an unwavering commitment to doing what is right for our members, organization, and team...

  • Email Marketing Specialist

    2 weeks ago

    United States EX Squared LATAM Full time

    Become an EXpert as an Email Marketing SpecialistAt EX Squared LATAM, we partner with fast-growing digital and e-commerce companies to build high-performing remote teams across LATAM. We're looking for an Email Marketing Specialist to support a rapidly expanding DTC/e-commerce brand by helping execute email campaigns and automated lifecycle flows.This role...

  • Email Marketing Specialist

    2 weeks ago

    United States Magic Inc Full time

    Email Marketing Specialist - Freelance, RemoteDepartment: Support & LeadershipEmployment Type: FreelanceLocation: Global+Reporting To: Client via MagicCompensation: $5.00 - $8.00 / hourDescriptionAbout the OpportunityWe are building a dynamic talent pool of Email Marketing Specialists across all experience levels to match with various client opportunities....

  • Email & Retention Marketing Specialist

    2 weeks ago

    United States Floowi Full time

    Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world's premier hub for growth and excellence.About our Client:A digital experience and marketing agency that builds and grows consumer eCommerce brands. Services span lifecycle/retention marketing (email/SMS), website...

  • Email Marketing Specialist

    2 weeks ago

    United States Lands' End Full time

    *This is a hybrid role with three weeks per month onsite (Mon. – Thurs.). The fourth week is fully remote.The Email Marketing Specialist will play a critical role in driving growth and engagement across all Email, SMS and Loyalty. They will be a strategic thinker, able to bring a creative vision to the role while staying focused on business objectives....

  • Email Marketing Specialist

    2 weeks ago

    , , United States KB Home Full time

    About KB Home KB Home is one of America's largest and most trusted homebuilders, with nearly 700,000 quality-homes built over our more than 65-year history. Operating across 21 divisions in 9 states, we don't just build houses we create places where families can make a lifetime of memories. At KB Home, our foundation is our people. We foster genuine...

  • Email Marketing Specialist

    2 weeks ago

    , , United States KB Home Full time

    About KB Home KB Home is one of America's largest and most trusted homebuilders, with nearly 700,000 quality-homes built over our more than 65-year history. Operating across 21 divisions in 9 states, we don't just build houses we create places where families can make a lifetime of memories. At KB Home, our foundation is our people. We foster genuine...

  • Email Marketing Specialist

    1 week ago

    , , United States KB Home Full time

    About KB Home KB Home is one of America's largest and most trusted homebuilders, with nearly 700,000 quality-homes built over our more than 65-year history. Operating across 21 divisions in 9 states, we don't just build houses we create places where families can make a lifetime of memories. At KB Home, our foundation is our people. We foster genuine...

  • Email Marketing Specialist

    2 weeks ago

    United States Coalition Technologies Full time

    Scroll to the bottom of the page to applyWHY YOU SHOULD APPLY:Coalition Technologies is devoted to delivering clients the highest quality work while providing our team a fun, thriving, and innovative environment. Along with the opportunity for tremendous career growth and rapid advancement, CT offers: The most competitive profit-sharing bonus plan in the...

  • Email Marketing Specialist

    1 week ago

    United States MDVIP Full time

    Position LocationThis is a hybrid position based out of our corporate office in Boca Raton, FL.MDVIP OverviewMDVIP: Transforming Primary Care, One Patient at a TimeMDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care...