MarTech Engagement Lead

2 weeks ago

New York, NY, United States acunor Full time

Job Title: MarTech Engagement Lead

Location: New York, NY (Hybrid)

Join our dynamic consulting team as a MarTech Engagement Lead, where you'll spearhead transformative marketing initiatives in the thrilling Sports, Gaming, and Digital Media sectors.

This exciting role blends data, strategy, and technology to craft meaningful, personalized customer experiences that resonate across various platforms.

Key Responsibilities

  • Own and drive marketing transformation programs for enterprise clients, merging analytics, technology, and innovative strategy.
  • Lead the MarTech architecture with a focus on Adobe Experience Cloud (AEP, AJO, CJA, Target) along with tools like Salesforce, Braze, Iterable, and Tealium.
  • Define and implement audience and journey strategies that create cohesive engagement across fan, gaming, and commerce data.
  • Oversee campaign operations and design real-time customer journeys across channels including email, push notifications, SMS, in-app, and web.
  • Enhance performance measurement through experimentation, attribution methodologies, and ROI evaluations.
  • Collaborate with CMOs, CTOs, and data teams to create and execute comprehensive integrated marketing ecosystems.
  • Advocate for automation, AI, and personalization technologies to elevate marketing outcomes.
  • Lead cross-functional teams of strategists, analysts, and engineers ensuring exceptional delivery and profitability.

Ideal Profile

  • 10+ years of leadership experience in MarTech, Marketing Operations, or Marketing Automation.
  • Strong expertise in Adobe Experience Platform (AEP, AJO, CJA) and integrated data-driven marketing ecosystems.
  • Demonstrated success in orchestrating multi-channel campaigns and lifecycle marketing programs.
  • Robust knowledge in analytics, segmentation, personalization, and attribution techniques.
  • Experience with Sports, Gaming, or Media sectors is highly valued.
  • Outstanding stakeholder management and communication abilities, adept at engaging with VP and C-suite executives.

If you're ready to shape the future of how sports and media brands engage customers through technology, analytics, and creativity, we want to hear from you

Acunor is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants, regardless of race, gender, religion, age, disability, sexual orientation, or veteran status.

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