Product Owner, MarTech

Job Title: Product Owner, MarTech
Onsite Requirement/Remote (Time zone?): Remote, CT
Background (Project/Initiative + Why the role is open): Personalization project

Notes:

• Adobe Firefly foundation
• content supply chain

• At Ulta Beauty, the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We reinvented the beauty retail experience by offering a new way to shop for beauty - bringing together all things beauty, all in one place. We put our guests at the center of all we do, committing to offer unrivaled ways to be beautiful in an environment that provides the thrill of exploration and delight of discovery.

• The Product Owner, Martech plays a pivotal role in driving the development and execution of personalized e-commerce experiences. This role will own the implementation, enablement, and delivery of content automation, driving the adoption of generative AI capabilities across creative workflows, content production, and personalization. The Product Owner will partner with design, marketing, technology, and data science teams to ensure products are integrated into the enterprise content supply chain, accelerating creative efficiency and unlocking scalable, AI-powered experiences for our customers.
• As a core member of the Agile Scrum team, the Product Owner works closely with the Product Manager to align the product roadmap with strategic business objectives. They are responsible for managing the Product Backlog, defining, and prioritizing user stories, and ensuring that the development team delivers impactful customer experiences. This role partners cross-functionally with Marketing, IT, Analytics, and creative to identify and implement solutions that optimize the customer journey and drive measurable outcomes.
• The ideal candidate has a deep understanding of Martech technologies, personalization frameworks, and agile methodologies, ensuring alignment between customer needs and business goals.

• Facilitate sprint ceremonies, product demos, and release planning.
• Drive agile best practices across the team, fostering a culture of continuous improvement and collaboration.
• Facilitate release planning with stakeholders as well as required product demos
• Set & communicate a clear product vision to team members & relevant stakeholders
• Partner with business and technical teams to lead the agile development lifecycle, from ideation to delivery.
• Translate business needs into epics, user stories, and acceptance criteria, maintaining a prioritized and groomed Product Backlog.
• Collaborate with Marketing, IT, Analytics, and Design teams to develop data-driven, personalized digital products and experiences.
• Manage dependencies across teams and act as a liaison between the delivery team and business stakeholders.
• Continuously improve the product based on user feedback, A/B testing, and analytics.

• Champion and advocate the adoption and integration of Adobe Firefly capabilities to deliver personalized experiences.
• Stay informed on Martech trends, innovations, and industry best practices to identify new opportunities for personalization.
• Advocate for the voice of the customer by incorporating user feedback and insights into the product development process.
• Align product priorities with organizational goals, ensuring value delivery.

• Bachelor's degree in Computer Science, Engineering, Business, or related field required
• 4+ years relevant work experience, including 2+ years in a product owner role and experience operating in an agile (scrum) environment.
• Experience in a digital or eCommerce setting; Martech experience and familiarity with Adobe Target are highly preferred.
• Experiencing using tools, such as Jira, Confluence, Figma, and SharePoint
• Experience leading teams in an agile setting such as facilitating ceremonies, managing a backlog, developing a release plan, and writing user stories.
• Domain-specific expertise to support backlog development and blocker resolution
• Strong collaborator with cross-functional teams across design, product, & technology
• Strong communication skills with ability to influence stakeholders, communicate complex concepts, and align the organization on required decisions
• Strong problem solver with the ability to manage and lead the team to a solution
• Experimental mindset to drive innovation, empower others to fail, learn, and grow

• Experience with Adobe Creative Cloud, Adobe Firefly, or other AI-driven content creation tools.
• Familiarity with Adobe Firefly and content supply chain.