Global Campaigns Specialist
2 weeks ago
Team Mission: The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.
We're looking for a Global Campaigns Specialist to coordinate and execute demand generation programs with an emphasis on webinars and virtual events, supporting our Customer Acquisition and expanding post-sale motions (upsell/cross-sell). You'll manage end-to-end campaign execution - planning, build, launch, optimization, and follow-up - collaborating with cross-functional partners across regions. You'll turn inputs and requirements from technical and non-technical stakeholders into operationally excellent programs, identify and mitigate risks, and build repeatable processes that scale our top-performing channels.
This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
What you'll achieve:
- Own and scale the global webinar program (our top-performing channel): planning, speaker coordination, build, run-of-show, promotion, live execution, and post-event follow-up
- Drive integrated demand gen campaigns across regions (AMER, EMEA, APAC), partnering with strategic leads and field marketing
- Create and maintain Salesforce campaign structures; ensure accurate tracking, attribution, and reporting across the funnel
- Improve executional processes, runbooks, and checklists to increase velocity and quality; proactively manage timelines and risks
- Coordinate cross-functional inputs (content, design, dev, sales) and maintain clear roles, responsibilities, and accountability
- Support expansion into post-sale adoption, upsell, and cross-sell campaigns; operationalize testing and iterate based on results
- Maintain and communicate the campaigns calendar and roadmap; sequence work to maximize impact
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- 3-5+ years in B2B tech demand generation or campaigns; in-house experience required (no agency-only backgrounds)
- Hands-on ownership of webinars/virtual events end-to-end, including platforms, promotion, execution, and lead/lifecycle follow-up
- Strong execution mindset; highly organized, deadline-driven, and comfortable with time-bound event cadences and changing inputs
- Familiarity with Salesforce campaign management and marketing automation (e.g., Marketo or similar); able to QA data and workflows
- Solid grasp of funnel metrics, sales motions, and lead management best practices; experience partnering closely with Sales/BDR
- Experience working cross-functionally and globally; clear written/verbal communication and stakeholder management
What we'll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $133,000-151,000 USD. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
#LI-Hybrid
About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
Join Asana's Talent Network to stay up to date on job opportunities and life at Asana.
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