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Senior Account Executive, Lifestyle

3 weeks ago

Miami, FL, United States Together Group Full time
Senior Account Executive, Lifestyle

Department: Lifestyle

Employment Type: Full Time

Location: PURPLE Miami

Compensation: $60,000 - $65,000 / year

Description

PURPLE is looking for a Senior Account Executive to join our dynamic Lifestyle division. The ideal individual will have hospitality, travel, and F&B experience at a PR agency. This individual will play a key role across multiple accounts and must be a go-getter with a proven pitching track record. This is an exciting opportunity that promises to offer rewarding work and professional development in an environment where drive, an upbeat spirit, and a commitment to exceed expectations are essential.

Key Responsibilities
• Proactively pitch story ideas to achieve maximum editorial placement across your clients
• Participate in the creation of strategic communications plans. Ideate, template and organize ideas as well as present to clients.
• Brainstorm creative programmatic ideas and generate corresponding publicity strategies to enhance PR campaigns, going beyond the role of the traditional press office
• Support senior team on campaign execution, including programming, activations and events
• Facilitate smooth day-to-day function of each account team, providing support from above and below as requested and required.
• Consistently produce high quality internal and external communications content
• Support with event logistics pertaining to partnerships and collaborations
• Analyse coverage across online and print, and leverage added value from all PR activity
• Conduct research on both brands, products, and industry to support the development of client plans and new business proposals
• General media monitoring across clients and all competitors
• Develop weekly and monthly media reports for clients
• Oversight and compilation of weekly client agendas and recaps
• Management of Account Coordinators and Interns

Skills, Knowledge and Expertise
  • 3-4 years of relevant working experience; Lifestyle, Hospitality, F&B PR experience is preferred
  • Superior knowledge of media landscape and existing media contacts
  • Successful placement of client news in relevant luxury, lifestyle media
  • Ability to manage multiple accounts simultaneously
  • Excellent written and verbal skills
  • Understanding the influencer and digital world
  • Exhibits creative thinking
  • A team player who is invested and dedicated