Account Executive, Creative Event Sales
2 weeks ago
Key Responsibilities
- Sales & Business Development:
- Proactively prospect and qualify new business opportunities with brands across various industries.
- Drive revenue growth by meeting and exceeding assigned sales quotas and targets.
- Develop and implement strategic sales plans to penetrate regional markets and client accounts.
- Client Relationship Management:
- Cultivate and maintain strong, long-lasting client relationships to ensure repeat business and high satisfaction.
- Act as the main point of contact for clients, understanding their brand, marketing goals, and vision for their events.
- Creative Solution Selling:
- Collaborate with internal teams (Design, Creative, Production, Project Management) to develop customized, innovative, and visually compelling event proposals and presentations.
- Present, negotiate, and close complex contracts, articulating the creative and financial value of the proposed solution.
- Project Oversight & Budgeting:
- Collaborate with Producers on project budgets, scopes, and timelines, ensuring solutions are delivered on-time, within budget, and to the client's creative specifications.
- Liaise between the client and the creative/production teams throughout the project lifecycle.
- Market & Industry Expertise:
- Stay current with event industry trends, emerging technologies, and competitor activities (e.g., experiential activations, virtual/hybrid events, sustainable event design).
- Represent the company at industry events, conferences, and trade shows to network and generate leads.
- Experience: Proven track record of 3+ years in B2B sales, preferably within the event, trade show, experiential marketing, or creative agency industries.
- Sales Acumen: Demonstrated success in finding new business and managing the entire sales cycle, from cold lead to contract close.
- Creative Thinking: Ability to think creatively and strategically to develop unique solutions that solve a client's marketing challenges.
- Communication: Exceptional written and verbal communication, presentation, and negotiation skills.
- Technical Proficiency: Proficiency with CRM software (e.g., Salesforce), Microsoft Office/Google Workspace, and presentation tools.
- Travel: Willingness to travel for client meetings, site inspections, and on-site event management.
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