Account Executive, Culture x Influence

At FleishmanHillard, we believe the future of communications is being shaped by the bold. Our Retail, Sports & Lifestyle sector is looking for an Account Executive - Culture x Influence working with lifestyle, fashion, beauty, and sports brands that are redefining relevance.

In this role, you’ll work at the intersection of pop culture and performance — supporting integrated earned-style programs that span influencer, media, content and social. You’ll partner with a team that knows how to turn brand moments into movements and has helped build some of the most talked-about brand relevance campaigns in recent memory.

This is a career-building opportunity for someone who understands what it means to make brands culturally magnetic, discoverable, and talked-about in all the right places. Are you ready to make your mark?

FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

This Role Might Be For You If You:

• Live at the intersection of culture, commerce and influence. You follow the beauty, fashion, lifestyle and sports tastemakers with an editorial eye and instinctively understand how moments, creators and content move.

• Know how to help build creator ecosystems that drive brand vitality - whether that’s supporting TikTok-first content hubs, curating search-optimized influencer stories, or developing long-lead YouTube partnerships that move the middle of the funnel.

• Have experience with tier-one influencer activations, including celebrity, athlete and tastemaker collaborations that are rooted in story, surprise and shareability - think red carpet gifting lounges, music festival moments, and live influencer takeovers.

• Write like a strategist and think like a creative. You can support the crafting of compelling influencer briefs, snappy concepts, and integrated ideas that earn attention and inspire action.

• Want to understand how to map influence to impact - from culture to commerce. You can help clients understand the influencer journey, how audiences behave across platforms, what sparks discovery, and how to move them down the funnel through content and conversation.

• Lean into building communities with stylists, editors, creators, and media alike, and understand the unique role each plays in fueling influence.

Responsibilities

• Support a team that serves as a strategic influence partner to lifestyle, fashion, beauty and sports clients - providing proactive counsel and innovative solutions that drive business outcomes.

• Help execute full-funnel influencer campaigns, working through content creation, platform strategy, performance analysis, and post-campaign reporting.

• Build and nurture relationships with creators, athletes, celebrities, glam teams and media across beauty, fashion and lifestyle categories.

• Help stand up TikTok-first content hubs and influencer collectives to drive reach, relevance, and share of voice.

• Participate in the development of search-driven influencer strategies and always-on content planning to fuel discovery and conversion.

• Help create holistic campaign strategies that integrate influencer, earned media, social conversation, and experiential activations.

• Support paid influencer and creator programs in partnership with media teams, including briefing, negotiation, approvals and optimization.

• Support day-to-day campaign execution in collaboration with cross-functional teams, including creative, production, analytics and media.

• Stay ahead of creator economy and beauty/lifestyle trends and help translate them into actionable insights for clients.

Key Qualifications

• 2-3+ years of agency, brand, or platform-side experience in consumer, beauty, fashion, lifestyle or entertainment.

• Direct experience with influencer campaigns, with deep understanding of TikTok, Instagram, YouTube, and emerging platforms.

• Experience working with stylists, glam teams, A-list creators, athletes, or celebrities as part of brand programs.

• Strong earned media instincts with beauty, fashion, lifestyle or culture media contacts a plus.

• Clear grasp of content strategy, including how search, hashtags, algorithm shifts, and trends affect visibility and virality.

• Experience in event and experiential activations, including influencer-led pop-ups, fashion week integrations, backstage lounges, etc.

• High EQ and creative problem-solving skills — with a track record of building trust with clients and collaborators alike.

• Strong writing, storytelling, presentation and creative briefing skills.

Our Story ** **

FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees’ lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.  

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply – only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team (careers@fleishman.com)  or call 314-982-1700 and ask to be connected to Talent Development.  ** **

The anticipated U.S. salary range for the Account Executive level is $54,000 - $68,000.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.