Marketing Associate, Web Content
2 days ago
About Us
We're a professional services company at the intersection of marketing and technology - partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form the iCrossing community. What we do starts with our people.
We are part of the Hearst Corporation, the world's leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent, and audiences.
Your Impact
We are seeking a detail-oriented and proactive Marketing Web Content Associate to support the evolution of our website experience. This role will focus on auditing existing templates, identifying gaps, implementing best practices, and collaborating with design, UX, and marketing teams to ensure our web presence is optimized for performance, accessibility, and SEO.
You will play a key role in improving site structure, enabling admin functionality, and supporting the creation of new landing pages that align with our marketing goals. Success in this role requires strong technical understanding of HubSpot, a keen eye for design consistency, and the ability to manage multiple web-related projects simultaneously.
Key Responsibilities
- Inventory current templates used across the site.
- Conduct gap analysis to identify missing functionality or design inconsistencies.
- Select and implement new templates that align with business needs.
- Review current CMS package and plan to determine the best path forward.
- Work closely with Design, UX, and Marketing teams to update templates and improve user experience.
- Support admin enablement for template and content updates.
- Assist in restructuring old blog pages to fit new templates.
- Build new landing pages for campaigns and services.
- Update site navigation and services schema for clarity and usability.
- Ensure templates follow SEO and GEO/AEO best practices for optimal search performance.
- Strong understanding of HubSpot, specifically web and content management.
- Familiarity with SEO best practices and web accessibility standards.
- Ability to manage multiple projects and collaborate across teams.
- Detail-oriented with strong organizational and communication skills.
- Analytical & Organized: Skilled at auditing, identifying gaps, and implementing structured improvements.
- Collaborative: Comfortable working with cross-functional teams including design, UX, and marketing.
- Proactive: Takes initiative to identify opportunities for optimization and improvement.
- Tech-Savvy: Adept at using CMS tools and understanding web performance metrics.
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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