Content Marketing Contractor
6 days ago
Description: Requisition Status: Pending
Status Reason: Pending Sourcing
Reason: Special Project
Reason Detail:
Manager:
Department: Prod Marketing - Instl : 204501
Job Category: Marketing
Job Code: CW-MKT-CTR:Contractor
Job Title: Content Marketing Contractor
Keywords:
Number of Positions: 1
Remaining Positions: 1
Job Description:
Content Marketing Contractor, Coinbase Institutional April 2025 Overview As the Content Marketing Contractor on the Coinbase Institutional marketing team, you will work closely with the Product Marketing, Creative Studio, Events, Communications, and Social Media teams to produce high impact content-led marketing activities to amplify and reinforce our institutional brand. You will support generation of thought leadership, educational and narrative video content, social media optimized content and copy, websites, and longer-form research based content that can be used to drive awareness of the Coinbase Institutional brand and our products. The ideal candidate brings knowledge of writing, production, social media and web publishing, and a deep understanding of crypto and the institutional audience. Additionally, this person has a strong project management and copywriting skillset with unrelenting creativity and attention to detail. We are a small team that moves like a startup at Coinbase, with a fast pace, strong ownership culture, and relentless commitment to driving crypto adoption within the institutional community. Job Description ? Support the development and execution of Coinbase Institutional's broader content strategy including video content, social media, websites, and research-based content ? Lead the development and execution of content captured at our State of Crypto Summit, coordinating cross-functionally to ensure alignment with team goals and objectives and driving post-event scaled content distribution ? Create high-quality, concise, and engaging content strategically tailored to the institutional crypto audience across our social media handles, email communications, and website ? Develop and maintain a content calendar ? Measure and report against the performance of content marketing initiatives ? Stay informed on emerging trends and use cases in crypto. Look for opportunities for us to lead new and impactful conversations Qualifications ? Minimum of 3-5 years of content experience in the developer and crypto space. Open to more experience. ? Outstanding project management and copywriting skills, including experience with impactful writing for social media engagement ? Expertise in institutional and crypto content marketing. You have proven experience supporting content for products relevant to the institutional audience. ? Unwavering drive for clear communication. We care deeply about brevity and clarity in our written communication. ? Ability to come up to speed on complex topics quickly ? Creative self-starter; ability to roll-up your sleeves to get things done and communicate new, fresh ideas ? Demonstrated ability to collaborate effectively across multiple teams Nice to haves ? Experience in a startup environment
Attachments: Content Marketing Contractor Coinbase Institutional - Google Docs.pdf
Duties: None
Skills:None
Education:None
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