Director Commercial Account Management
2 weeks ago
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°
As Director, Commercial Account Management, you will lead the overall vertical business through organic growth strategies for Media, Incentives, and Insights with our existing clients. This includes the retention strategy for the vertical, productivity and efficiency within workflows, and inspiration that motivates and directs the team to deliver incremental growth among the portfolio. You thrive in the development of excellent client experience by seeking new ways to help clients achieve business objectives using our portfolio of insights and activation. You assist your team in finding new opportunities for clients to try additional or innovative tactics, and you pride yourself in high client retention rates. You are motivated to develop a team of account managers who understand and can articulate our commercial strategy to internal and external stakeholders. You connect and influence key stakeholders, at Kroger, to ensure alignment on category growth strategies that are supported and funded by CPGs. In this role, you will need to excel at communication, generate positive client experiences, and be an excellent people manager. You should also display a passion for growing your team's careers.
RESPONSIBILITIES:
- Lead the vertical business and organic growth strategy for Media, Incentives, and Insights.
- Owns the retention strategy which includes a successful client approach so the teams can delivery a strong client experience.
- Progress organic e business with senior leadership engagement at CPGs and agencies
- Directly engage with Kroger Merch Directors within each vertical to represent CPG growth strategies. Participate in CPG Merch JBPs and represent full CPG alt profit business needs. Triage off-strategy investment from CPGs directly with Merch Directors
- Accountable for productivity and efficiency of client workflows to drive growth
- Drives for talent retention and growth of the vertical. Inspires and trains a team of data-driven story tellers ensuring client satisfaction and campaign success
- Partners with product, sales, and cross-functional teams to drive commercial offering, exploration, innovation, and effectiveness
- Identifies and solves for barriers with cross functional teams to ensure long term client and team success.
- Responsible for building internal/external client/stakeholder relationships at a senior level to mitigate challenges and develop strategies for clients alongside team members.
- Proactively identify ways of working and drive alignment across internal teams for processes/key tasks, and team/client guidance.
- Responsible for managing a diverse team of account managers, including; this includes: recruiting, training, developing, coaching, and inspiring others
- Responsible for leading media account management for Kroger Precision Marketing campaigns for both onsite and offsite channels.
- Build and nurture a team of account managers which develop long-lasting relationships with clients.
- Ensure account management team members are successfully gaining a deep understanding of their clients' key business objectives, so that KPM can deliver on the channel strategies set by the Account Executive team, initially.
- Owns development of a successful client approach for team to deliver KPM clients the most appropriate products and services.
- Identifies and solves for barriers with cross functional teams to ensure long term client and team success.
- Partners with product, sales and campaign operations team leadership to effectively represent new solutions with our clients which continue to promote our marketplace position.
- Independently evaluates the business impact of account management challenges and opportunities to develop implementation and training plans for the broader AM team.
- Responsible for building internal/external client/stakeholder relationships at a senior level to mitigate challenges and develop strategies for clients alongside team members.
- Proactively identify ways of working and drive alignment across internal teams for processes/key tasks, and team/client guidance.
- Responsible for managing a diverse team of account managers; this includes: recruiting, training, developing, coaching, and inspiring others
- Bachelor's degree required
- 7+ years of account management and/or business development experience
- 3+ years of leading a team of 4 or more, in-depth people management experience, required
- Experience in digital media, incentives, and/or insights is necessary for success
- Collaborative, energetic, and thrives as a key part of a cross-functional leadership team
- Adept at continual learning and ability to represent a broad portfolio
- Works well under tight turnaround and deadlines
- Project management experience
- Strategic thinking and problem solving
- Strong communication, organization, prioritization and attention to detail
Pay Transparency and Benefits
- The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
- Below is a list of some of the benefits we offer our associates:
- Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
- Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
- Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
Pay Range
$131,000-$186,000 USD
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