Lead Generation Specialist

2 weeks ago

Coral Springs, FL, United States WSA Americas Full time
ABOUT US:

WSAudiology is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

Part of WSAudiology group, HearUSA is on a mission to reframe the world of hearing care and set the highest standard in modern hearing health. With an extensive network of 4,000 independent Hearing Care Professionals and more than 350 centers in U.S., we strive every day to provide each individual with the care, knowledge and experience they deserve.

As a Lead Generation Specialist for the Hearing Center inside a host environment, you are the frontline ambassador for life-changing hearing care. Your primary mission is to proactively identify, engage, and qualify potential hearing-aid candidates among members and guests. Using a consultative approach, you'll educate shoppers about hearing health, conduct quick on-site screenings, and schedule no-cost consultations with licensed hearing professionals-all while delivering an exceptional member experience.

This is a high-energy, high-impact role ideal for outgoing self-starters who thrive in retail environments and genuinely enjoy helping people hear better.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Engage & Educate(Inreach): Approach members in high-traffic areas (near pharmacy, optical, entrances) using approved openers and educational tools to spark conversations about hearing health.
  • Screen & Qualify: Perform quick, non-diagnostic hearing checks (using tablet-based apps or handheld devices) to identify potential candidates.
  • Book Appointments: Secure same-day or future bookings for free, full diagnostic evaluations with on-site audiologists or hearing instrument specialists.
  • Maintain current and accurate client information in TCM including but not limited to address, phone, email, and physician. Exercise confidentiality as it relates to all business and client information.
  • Communicate effectively via telephone, e-mail, text, and postal mail with clients. Retrieve phones messages and prioritizing return phone calls.
  • Performance Tracking & Reporting: Log every interaction in Tracking Tool, and provide real-time feedback on member objections/FAQ trends. Performance Tracking: Hit monthly SQL (Sales Qualified Lead) targets; report on Show Rate, Conversion Rates, and Flow Through.
  • Event Activation: Staff weekend demo tables, health fairs, and "Hearing Health Days" with games, giveaways, and live demos. Merchandising: Maintain clean, branded kiosk/demo areas; restock brochures and swag.
  • Maintain a quiet, professional, and friendly environment during business hours. Our clients typically have a hearing need and require clearly annunciated communication, and proper grammar with written communication (email, text, etc).
  • Time Management: Since the role supports multiple locations it is important to manage time effectively ensuring high levels of communication with: the providers onsite at each location; clients in multiple centers; and report on daily progress.
  • Compliance: Adhere to HIPAA, Host environment policies, and state regulations for hearing screenings.
  • Work within a team environment with other members of the center staff to achieve goals established by regional and senior leadership teams. Respond to all inquiries in a timely manner. Attend all required meetings and trainings.
REQUIREMENTS:

Engagement Skill Competencies:
Proven quota attainment - you've consistently delivered 40+ Bookings/month in similar roles.
  • Experience interacting with customers/clients, experience in sales environment preferred. Previous experience in hearing, optical, or pharmacy retail is a plus.
  • Exceptional Listener - can pick up subtle cues about hearing difficulty
  • Empathetic communicator who can discuss sensitive topics(aging, stigma) without pressure.
  • Polished appearance and professional demeanor aligned with HearUSA and Host environment standards.
  • Ability to pay close attention to detail with a high degree of accuracy.
  • Ability to multi-task, work quickly, accurately and independently in a fast-paced environment.
  • Willingness to learn and use new computer programs/applications.
  • 2-4 years in B2B lead generation, ideally selling into healthcare or med-tech (hearing industry experience a strong plus).
  • High School diploma preferred or equivalent work history.
  • English - Bilingual(Spanish/English) a strong plus in select markets.
Expected Travel Days
  • 1 - 5 days per week; Occasional onsite training/events may be required
LIFESTYLE & BENEFITS:
  • Comprehensive Benefits Package
  • Paid Holidays & PTO Policy
  • 401k Matching Program
  • Tuition Reimbursement
  • Employee, Family & Friends Hearing Aid Discount Program
  • Service Days & Diversity, Equity & Inclusion Initiatives

The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person's ability to do the job or otherwise made unlawful by federal, state, or local law.

Department Retail Role Lead Generation Specialist Locations Coral Springs

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