Director, Product Marketing

7 days ago

New York, NY, United States Vcheck Full time
About Vcheck

Vcheck is a human-led, technology-enabled due diligence background check firm, annually conducting over 18,000 international investigations. We specialize in risk-based assessments for lending, investments, KYC, vendor onboarding, M&A, IPOs, executive placements, and overall third-party portfolio risk. Our hybrid approach delivers the financial and reputational intelligence needed for confident decision-making.

Founded in 2012 and based in New York City, Vcheck has experienced rapid growth, industry recognition, and five consecutive appearances on the Inc. 5000 list.

About the role

As Director of Product Marketing at Vcheck, you will be the strategic voice bridging our innovative due diligence solutions with the market. You'll own the narrative that positions Vcheck as the essential partner for risk-based decision-making across private equity, venture capital, legal, and corporate clients.

This is a high-impact, cross-functional role where you'll translate complex investigative capabilities into compelling value propositions, orchestrate go-to-market strategies for new services and features, and empower our Sales and Customer Success teams to win in competitive situations.

What you'll be doing

Own Positioning, Messaging & Value Proposition

  • Craft differentiated positioning that articulates why Vcheck's human-led, technology-enabled approach delivers superior outcomes
  • Translate product features and investigative methodologies into tangible use cases, customer outcomes, and ROI narratives
  • Build industry narratives that connect Vcheck's capabilities to broader themes in KYC, M&A diligence, portfolio risk management, and pre-employment compliance.
  • Partner with Product and leadership to influence roadmap decisions and pricing strategies based on market demand and customer willingness to pay
Enable Sales & Customer Success Teams
  • Develop practical sales tools: competitive battle cards, demo scripts, ROI calculators, objection-handling guides, and customer proof points
  • Design and deliver training programs that equip teams to articulate Vcheck's value, navigate complex sales cycles, and win against competitors
  • Build repeatable enablement frameworks that scale as the company grows
Shape Market Strategy & Customer Intelligence
  • Continuously monitor the competitive landscape, analyst perspectives, and emerging trends in due diligence, risk assessment, and financial crime prevention
  • Develop and refine buyer personas for our target ICPs (private equity firms, venture capital investors, general counsels, and compliance leaders) - documenting their pain points, buying triggers, and success metrics.
  • Translate market insights and customer feedback into actionable inputs for product messaging, positioning, and roadmap priorities
Drive Go-to-Market Strategy & Launch Execution
  • Own end-to-end GTM communication strategy and execution for new service launches, product enhancements, and market expansions
  • Coordinate with Product Management for launch readiness across Sales, Customer Success, Marketing, and Partner teams with clear plans, timelines, and accountability
  • Create high-impact launch assets including pitch decks, one-pagers, case studies, videos, blog posts, and FAQs
  • Measure and optimize launch effectiveness through adoption metrics, pipeline influence, and market feedback
Lead and Develop a High-Performing Team
  • Manage and mentor a small product marketing team, fostering a culture of collaboration, creativity, and accountability
  • Balance strategic leadership with hands-on execution, rolling up your sleeves when needed to drive critical initiatives
  • Set clear goals, provide ongoing feedback, and develop team members' skills and career growth
Collaborate Across the Organization
  • Work closely with Product Management to align on feature prioritization, packaging, and pricing strategies
  • Partner with Sales leadership to understand deal dynamics, win/loss drivers, and market objections
  • Collaborate with Marketing on content strategy, demand generation campaigns, and analyst relations to amplify Vcheck's market presence
Measure Impact & Drive Results
  • Increase win rates and deal velocity through effective positioning and sales enablement
  • Drive content engagement across blogs, webinars, videos, and PMM-produced collateral
  • Influence pipeline growth and revenue through high-impact launches and GTM programs
  • Improve analyst recognition and market perception of Vcheck in the due diligence ecosystem
  • Track feature adoption and customer utilization of capabilities post-launch
About you

Key requirements:

We're looking for someone who is passionate about joining a diverse team and is driven to achieve results through ownership, process optimization, and upstanding character. If this describes you, we encourage you to apply, even if you don't meet every requirement listed.
  • 5+ years of product marketing experience, preferably in B2B SaaS, professional services, fintech, risk management, or compliance technology
  • Bachelor's degree in Marketing, Business, or a related discipline.
  • Proven track record of building positioning, messaging, and go-to-market strategies that drive revenue growth
  • Experience managing and developing product marketing teams while remaining hands-on with execution
  • Deep understanding of B2B buying cycles, particularly in selling to financial services, legal, or compliance functions
  • Exceptional storytelling ability-you can take complex services and make them accessible, compelling, and differentiated
  • Strategic thinker with strong execution skills; comfortable operating at both 30,000-foot strategy and tactical implementation
  • Data-driven mindset with the ability to define success metrics and optimize based on performance
  • Strong cross-functional collaboration skills; you build trust and influence without authority
  • Experience creating sales enablement materials that actually get used and drive results
  • Self-starter who thrives in a fast-paced, high-growth environment
  • Comfortable with ambiguity and able to build structure where none exists
  • Intellectually curious about market trends, competitive dynamics, and customer needs
  • Player-coach mentality-you lead by example and aren't afraid to roll up your sleeves
  • Passionate about enabling teams to win and celebrating their success
  • Experience in due diligence, background screening, investigations, or adjacent risk assessment markets
Preferred qualifications:
  • Understanding of regulatory frameworks (KYC, AML, FCPA, sanctions)
  • Familiarity with private equity, venture capital, or corporate development ecosystems
  • Experience with analyst relations (Gartner, Forrester, etc.)
Physical requirements:

The ideal candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation:
  • While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone, and keyboard.
  • Specific vision abilities required by this job include close vision requirements due to computer work.
Why us?

You will be joining a cutting-edge company, where you will tackle complex challenges and work with the very best in the industry. In addition, we offer:
  • Competitive compensation package, including equity and bonus opportunity
  • Comprehensive benefits, including medical, dental, & vision insurance coverage for you & your loved ones
  • 401k plan with a 4% employer match
  • Flexible vacation policy, encouraging you to take the time you need
  • Annual wellness allowance to support your health and well-being
  • Quarterly team events to keep us connected in a hybrid environment
  • Play a vital role in shaping our company's future
  • A fun and collaborative work environment where you'll be supported by a team of dedicated and collaborative colleagues


Please be aware that Vcheck uses AI-powered note-taking, interview recording, and transcription tools to ensure accuracy and efficiency during our talent acquisition processes. By participating in the application and interview stages, you acknowledge and consent to the use of these technologies.

Vcheck is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.

Vcheck expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.

The pay range for this role is:

120,000 - 140,000 USD per year (New York)

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