Product Marketing Director

2 weeks ago

New York, NY, United States Agentio Inc. Full time
About Agentio

Agentio enables marketers to buy creator led ads as easily and scalably as Meta or Google ads-automating sourcing, pricing, contracting, delivery, and measurement-so work that took months now happens in minutes.

We're on a mission to transform a $800B digital ad ecosystem by shifting digital ad spend into the hands of creators. That means better outcomes for marketers and enabling creators to live off their work-finally being paid in proportion to the value they create. That shift is accelerating: Unilever's CEO has said the company will move roughly half of its ad budget into social and creators-Unilever is among the world's largest advertisers, spending around $9-10B annually. As these dollars move, they need performance-grade pipes; Agentio is how those dollars flow to creators with the speed, control, and measurement marketers expect. We enable brands like Uber, DoorDash, and Bombas to run creator campaigns with the same rigor, control, and accountability as their core performance channels.

Agentio has raised $56M to date at a $340M valuation, including a recent Series B led by Forerunner, which followed our Series A within a calendar year. Our investors also include Benchmark, Craft, and AlleyCorp. Agentio has been named to Forbes' Next Billion Dollar Startups, 2025, and our platform is already used and loved by the world's leading marketers and creators. We are just getting started

About the Role

As the first Product Marketing Director on the team, you'll play a foundational role in translating our product's value into compelling, actionable messaging that drives adoption. You'll rapidly test, iterate, and deliver results that enable seamless connection between brands and creators. This is a high-impact, high-visibility opportunity to build the PMM function from the ground up at a hypergrowth startup.

You'll get to tell our incredible and evolving story to the world-working directly with the CEO and CTO, as well as Sales and Product leaders. We're looking for a strategic thinker who's also a doer: someone energized by building, experimenting, and delivering impact at high velocity.

What You'll Do
Rapid Speed & Iteration
  • Develop and deliver messaging, positioning, and materials quickly-turning ideas into actionable assets in days, not weeks.
  • Own weekly product rollouts and updates, driving excitement and adoption through clear and compelling communication.
  • Actively test and iterate on messaging, adapting based on feedback and results to ensure we're always hitting the mark.
  • Deeply understand our customers and prospects, turning you into the team's platform and industry expert.
Product Positioning & Data Storytelling
  • Simplify complex product functionality into concise, value-driven messaging for both brands and creators.
  • Use data, customer feedback, and team input to uncover trends and opportunities, crafting compelling stories that resonate with users and prospects.
  • Create strategic messaging frameworks-including use cases, personas, and customer stories-to support go-to-market activities across pitch decks, product features, external comms, our website, and PR.
Product Rollouts & Launches
  • Plan and execute product launches quickly and precisely, ensuring seamless cross-functional coordination.
    Collaborate with Product and Sales to deliver messaging and materials that align with evolving priorities.
  • Act as the voice of the product, ensuring all stakeholders stay aligned and informed.
  • Work with the CEO and CTO to define success metrics for each rollout and measure adoption to continuously improve.
Cross-Functional Leadership
  • Partner closely with Product, Sales, Customer Success, and Operations to ensure alignment across teams.
    Bring a scrappy, ownership mentality to create processes, generate new ideas, and drive measurable outcomes.
  • Facilitate clear communication channels between teams, fostering collaboration and minimizing roadblocks.
What You Need
  • 8+ years of experience in product marketing in MarTech/AdTech, having marketed a product to marketers/advertisers.
  • Proven ability to operate in high-growth, fast-paced environments.
  • Exceptional ability to learn quickly, pivot effectively, and deliver high-quality work on tight timelines.
  • A deep understanding of performance marketing-what drives efficiency, how to measure across the funnel, and how to optimize for success.
  • A history of successful product launches and marketing initiatives in zero-to-one environments.
  • Strong analytical and storytelling skills, with experience using data to guide decisions and craft compelling narratives.
  • A deep obsession with using AI tools and LLMs to gain 10x leverage and automate previously-manual tasks.
  • Demonstrated success launching products, enabling sales teams, and driving adoption with speed and impact.
  • A clear, concise communication style that connects with both technical and non-technical audiences.
About You
  • You're familiar with and passionate about the creator economy and digital advertising.
  • You bring an entrepreneurial mindset, able to balance speed with strategy.
  • You're laser-focused on outcomes and delivering value to users.
  • You're comfortable in zero-to-one environments and thrive when you truly own the outcome.
  • You're a natural leader with aspirations to grow into a leadership role.
  • You're ready to roll up your sleeves, get things done, and work harder than you've likely ever worked before, but with far greater reward.
  • You're a positive, honest, empathetic, and curious teammate.
  • You understand that Agentio is building in-person, and is in-office 5 days/week.
What You'll Get
  • The chance to define and own the product marketing function at Agentio.
  • A high-impact, highly visible role where you'll see your work create immediate results.
  • The opportunity to build a first-of-its-kind business as an early team member and make a meaningful impact in how brands share their stories and creators live off their work.
  • A crash course in what it takes to scale a startup, with first-hand exposure to foundational business drivers and needs.
Benefits & Perks
  • Flexible PTO - Take the time you need to recharge
  • Comprehensive Health Coverage - Top medical plan through Aetna
  • Dental & Vision Plans - Protect your smile and your sight with coverage from Guardian
  • 401(k) Retirement Plan - Invest in your future while you build your career
  • $100 Monthly Lifestyle Credit - Use it to shop with our amazing Agentio Brand Partners
  • Free Lunch 3x a week - We order lunch as a team on Mondays, Wednesdays, and Fridays
  • Gym in the building - Your workout, right downstairs


The estimated base compensation for this role is between $175,000 & $225,000. Individual compensation is determined by skills, qualifications, and experience. In addition, this role is eligible for equity and competitive benefits.

Agentio is an equal-opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law

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