Content Marketing Specialist
1 week ago
Summary
This position is a key contributor to EBQ's marketing team, responsible for crafting compelling copy across a variety of content formats, including blog posts, e-books, whitepapers, infographics, emails, social media, SEO content, and more. Your primary goal will be to elevate our clients' brands, drive engagement, and enhance their overall marketing impact.
Position Responsibilities
- Conduct research and contribute to the development of content marketing strategies that clearly align with business objectives
- Perform ongoing keyword research, including discovery and expansion of keyword opportunities
- Optimize copy and landing pages for SEO
- Research and implement content recommendations for organic SEO success
- Gain a solid understanding and knowledge base of your client's industry and the tone they want to strike with their audience
- Create/re-purpose high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself
- Write and edit blog posts, case studies, whitepapers, one-pagers, landing pages, and emails
- Ensure search engine optimization of content
- Work with visual design team to ensure that the content creation aligns with the visual elements
- Promote and curate content on social media
- Manage and utilize core marketing technologies and platforms, including but not limited to WordPress (WPBakery/Elementor), SEMrush, MOZ, etc.
- Consistently achieve or exceed monthly target(s) established by supervisor
- Retain training and direction from management
- Adhere to company policies and values
- Work effectively in a collaborative work environment and professionally represent EBQ to clients
- Performs other duties as assigned
- Highly motivated and disciplined self-starter with excellent oral and written communication skills
- Proven background in content marketing or copywriting
- BS/BA in Marketing, Advertising, Journalism, PR, or Communications
- Equivalent work experience will also be considered
- Track record of creating content of different formats
- Experience working with other marketers in a team environment
- Familiarity with SEO practices
- Knowledge of SEM as it relates to PPC campaigns
- Process-oriented
- Google AdWords strategy and administration
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Must be able to lift 15 pounds at times.
EBQ is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. No visa sponsorship is available for this position.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 512-637-9696 for assistance.
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