Strategy and Execution

2 weeks ago

Charlotte, NC, United States Artech Full time
Position Title: Salesforce Consultant-SFMC

Duration: 12 Months

Location: Charlotte, NC (Hybrid- 3 days onsite)

Job Description:
  • Lead process design, optimization, and solutioning of Salesforce Marketing Cloud (SFMC).
  • Lead and manage email marketing production of campaign deliverables for complex email marketing programs, including personalization, dynamic content, SQL, automation, and journey mapping.
  • Build and manage strategic relationships through collaboration with marketing campaign managers and leaders to design and adjust execution plans based on strategic priorities.
  • Work with stakeholders to collaborate on defining key campaign parameters and overall creative approach for email production.
  • Lead cross-functional projects to develop and refine systems, processes, capabilities, and best practices to improve email marketing production.
  • Review and analyze email programs to develop solutions to optimize campaign production efficiency.
  • Collaborate and consult with product, technology, and other organizational units to identify and implement solutions to a wide range of program challenges.
Additional Skills:
  • 5+ years of Marketing Production experience, or equivalent demonstrated through work experience, training, military experience, or education.
  • 5+ years of Salesforce Marketing Cloud (SFMC) experience and/or Adobe Journey Optimizer. Must be able to translate business requirements into solutions that demonstrate Salesforce platform and facilitate business outcomes.
  • Ability to guide, lead, and train email marketing consultants on SFMC capabilities and paths to solutions.
  • Advanced knowledge of SQL and queries, HTML, Email Studio, Automation Studio, Journey Builder, and analytics to produce desired outcomes in SFMC.
  • BS/BA degree or higher.
  • Ability to apply email marketing insights and subject matter expertise to partner with campaign managers to implement effective campaign execution.
  • Ability to understand stakeholders' perspectives and demonstrate responsiveness to their needs.
  • Experience leading strategic partnerships, cross-functional teams, and strategic projects.

For immediate consideration please click APPLY.

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