Senior Integrated Marketing Manager

1 week ago

Grand Rapids, MI, United States Steelcase Full time
General Information

Country: USA

State: Michigan

City: Grand Rapids

Office Location: 1101 - 1111 44th Street - - - - -

Date posted: 08-Dec-2025

Business Function: Marketing

Position Type: Full-Time/Regular

Description Are you passionate about design and strategic go-to-market plans? Do you thrive in leading cross-functional teams to bring brand visions to life across digital, print, social, and experiential channels? If you're a strategic thinker with a strong visual eye and a collaborative spirit, this role could be your next big opportunity.
Relocation Assistance would be provided for qualified candidates.
Helping Our People Thrive
  • Steelcase offers competitive wages and benefits, to support your life in and out of work
  • Learning is the foundation of everything we do, and there is no shortage of development opportunities to grow and upskill
  • Culture is a lifestyle at Steelcase and we live it every day
  • Opportunity to make an impact on the world through Steelcase's commitment to people and planet
You'll Support Meaningful Work By:
  • Translating Steelcase's design-led brand strategies into integrated go-to-market plans that deliver against customer, brand and business objectives.
  • Leading a team of 2 integrated marketing specialists and managers, providing coaching, development, and strategic guidance.
  • Driving integrated marketing strategy and execution across website, social media, print, paid media, PR, and events.
  • Managing external agency partners and collaborating with internal cross-functional teams to deliver creative production/execution that brings the brand identity to life.
  • Developing and executing strategic programs and campaigns aligned with brand identity and business objectives.
  • Analyzing campaign performance and optimizing strategies based on data insights.
  • Ensuring all projects meet deadlines and budget expectations while maintaining high visual and brand standards.
Minimum Qualifications:
  • Bachelor's degree required
  • 10+ years of marketing experience, with a strong background in integrated marketing and campaign execution.
  • Direct people leadership experience - managing, coaching, and developing a team of marketers.
  • Excellent written communication and project management skills
  • Ability to understand business concepts and metrics, and link marketing strategies to business outcomes
Desired Skills and Experience
  • Proven ability to translate business strategy into integrated marketing plans that drive measurable results.
  • Experience turning brand guidelines into creative execution through agency and internal team collaboration (briefing, production, visual asset creation).
  • Ability to navigate a large, matrixed organization and collaborate with multiple stakeholders.
  • Strategic thinker with a results-driven mindset and curiosity for design.
  • Ability to manage multiple projects, prioritize work, and meet deadlines.
  • Highly collaborative with strong relationship-building skills across teams and levels.
  • Familiarity with media landscape across digital and traditional channels.
Doing better for people and planet Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
Why People Choose to Work with Us At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.

#mid_senior_level #LI-Onsite #Marketing #Strategy_Planning #LI-WV1

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