Performance Marketing Analyst II

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for.

We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration - because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm and every member feels valued.

Medica's Performance Marketing Analyst works as part of our Digital Marketing & Analytics team and plays a key role in measuring the success of our marketing campaigns. Our Marketing Analyst designs and delivers campaign performance reports and dashboards, delivers campaign insights to drive marketing performance to refine and optimize our efforts, and manages the transfer and processing of all data and lists for our acquisition and retention campaigns. Performs other duties as assigned.

Key Accountabilities

• Partner with stakeholders to understand their campaign objectives and design reports and dashboards to meet organizational growth needs
• Synthesize campaign insights from traditional and online channels and reporting applications to provide overall results and recommendations
• Perform additional processing on campaign list files to deliver proper level of personalization and campaign tracking
• Prepare and transfer files to marketing partners (both internal and external) in support of marketing initiatives
• Interface with IT to establish and maintain secure transfer protocols for sending and receiving data with private health information or personally identifiable information
• Oversee campaign set up and tracking of direct response campaign activity to ensure attribution to activity source
• Maintain established campaign taxonomy and structure through campaign hierarchy within CRM platform
• Monitor performance marketing response channels to ensure proper operation of incoming leads through mail, online and telephone

Required Qualifications

• Bachelor's degree, ideally in Business, Marketing, Analytics, Math or Statistics; equivalent combination of education and work experience will also be considered
• 3+ years of experience in performance marketing measurement, or some form of marketing analytics

Skills and Abilities

• Experience with data visualization tools such as Power BI, Qlik Sense, Tableau or Google Looker Studio required
• Demonstrated proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) required
• Healthcare experience is preferred, however not required
• Experience with data analytics tools such as Alteryx, , or Customer Relationship Management (CRM) applications like Salesforce/Health Cloud, or Microsoft Dynamics CRM is preferred
• Experience with SQL, R or Python languages is a plus

This position is an Office role, which requires an employee to work onsite, on average, 3 days per week. We are open to candidates located near one of the following office locations: Minnetonka, MN, Madison, WI, Omaha, NE, or St. Louis, MO.

The full salary grade for this position is $55,400 - $95,000. While the full salary grade is provided, the typical hiring salary range for this role is expected to be between $55,400 - $83,160. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to compensation, Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica's compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

Eligibility to work in the US: Medica does not offer work visa sponsorship for this role. All candidates must be legally authorized to work in the United States at the time of application. Employment is contingent on verification of identity and eligibility to work in the United States.

We are an Equal Opportunity employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.