Product Marketing Manager

6 days ago

Manhattan Beach, CA, United States DIME Beauty Full time
Product Marketing Manager - California Area
The Company:

DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages.

Position Description:

The Product Marketing Manager (or Senior Manager) is responsible for building the product story from concept through launch. This role develops positioning, messaging, claims, education, and go-to-market toolkits that drive awareness, conversion, and long-term product performance. This role will work closely with Product Development, Creative, Retail/Trade, and Integrated Marketing (360) to ensure alignment across all channels.

Duties/Responsibilities:

Positioning, Messaging & Claims
  • Build the messaging hierarchy, key benefits, differentiators, and storytelling for each product.
  • Partner with PD to define claims, testing needs, and substantiation strategy.
  • Write (or source) product copy for PDP, retail, marketing, and internal training.
  • Serve as the main contact for Creative on product marketing needs (briefs, feedback, tools).
Go-to-Market Strategy & Toolkits
  • Partner with Integrated Marketing teams (360) to create go-to-market strategy for new launches, outlining target audience, competitive context, insights, and product pillars.
  • Build and brief full toolkit as related to product, including but not limited to: key messages, product education, before & afters, ingredient visuals, social messaging, email/SMS/paid media talking points, etc.
  • Ensure cross-channel consistency for product messaging across DTC, paid media, influencer, retail, and social.
B&A Testing & Product Proof
  • Build internal library of B&A assets and claims proof.
  • Ensure consistency and accuracy across all product proof including: claims, key benefits, ingredient stories, and B&A imagery.
  • Translate raw test results and technical data into consumer-facing messaging, claims language, PDP content, retail copy, and GTM toolkits.
  • Own the full B&A and testing roadmap, determining which launches require clinical studies, consumer perception studies, instrumental testing, or visual B&As.
  • Develop testing briefs outlining key benefits to prove, testing methodology, usage protocols, timelines, and desired marketing claims.
  • Partner with PD and Regulatory to confirm feasibility, compliance, and substantiation of all claims and test protocols.
  • Build and manage a centralized Product Proof Library containing approved claims, B&A assets, testing documentation, protocols, and ingredient efficacy proof points.
Competitive & Category Analysis
  • Conduct ongoing category/competitor audits and identify whitespace.
  • Provide actionable insights for product pipeline and creative strategy, partnering with both Trade/Retail and Product Development.
Lifecycle & Hero Strategy
  • Own post-launch product performance tracking in partnership with CRM/Retention, identifying early indicators, messaging opportunities, and optimization levers to drive sustained growth.
  • Develop and execute hero product growth strategies including core messaging refreshes, seasonal storytelling updates, sampling strategies, and evergreen content optimization.
  • Partner with Trade/Retail and Digital teams to drive cohesive and holistic sampling strategies cross-channel.
  • Identify franchise extension opportunities, formula optimizations, and packaging updates based on consumer feedback, performance trends, and category whitespace.
  • Partner with CRM, Paid, and Social teams to evolve messaging based on retention insights, reviews, UGC patterns, and funnel performance.
  • Analyze category trends and competitive performance to recommend when products need re-positioning, re-support, or strategic sunsetting.
Qualifications

Manager level:
  • 3-5 years product marketing experience in beauty or consumer products.
  • Strong writing and storytelling skills.
  • Detail-oriented with solid cross-functional organization.
Senior Manager level:
  • 5-7+ years beauty product marketing experience.
  • Strong strategic capabilities; ability to lead cross-functional alignment.
  • Capable of mentoring junior talent and owning full category strategies.

  • Product Marketing Manager

    2 weeks ago

    Manhattan Beach, CA, United States 24 Seven Talent Full time

    Product Marketing Manager About the Role We're looking for a highly skilled Product Marketing Manager or Senior Product Marketing Manager to join our growing skincare brand. This role is ideal for a strategic, retail-savvy marketer with deep experience in skincare and a passion for building products that resonate with today's consumer. You will drive...

  • Product Development Director

    1 day ago

    Manhattan Beach, CA, United States DIME Beauty Full time

    Product Development Director The Company: DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages. Position Description: The Product Development Director supports and...

  • Product Development Director

    2 weeks ago

    Manhattan Beach, CA, United States DIME Beauty Full time

    Product Development Director The Company: DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages. Position Description: The Product Development Director supports and...

  • Product Development Director

    5 days ago

    Manhattan Beach, CA, United States DIME Beauty Full time

    Product Development Director The Company: DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages. Position Description: The Product Development Director supports and...

  • ECommerce Shopify Marketing Manager

    1 week ago

    Huntington Beach, CA, United States Aldebaran Recruiting Full time

    We are seeking an experienced Marketing Senior Manager to join our success and lead our digital marketing team and efforts. The successful candidate will be responsible for leading team efforts in developing and executing marketing strategies to increase online sales and drive customer engagement. The ideal candidate will have a strong background in...

  • Product Manager IV

    2 weeks ago

    Seal Beach, CA, United States Nikkiso Cryogenic Industries Full time

    Company Overview Nikkiso Clean Energy & Industrial Gases is a leading provider of cryogenic pumps, heat exchangers, process systems, turboexpanders, services, and solutions for the liquefied natural gas (LNG), liquefied hydrogen (LH2), and industrial gases industries. Applications include aerospace engines, carbon capture, fueling stations, geothermal power,...

  • Product Manager IV

    7 days ago

    Seal Beach, CA, United States Nikkiso Cryogenic Industries Full time

    Company Overview Nikkiso Clean Energy & Industrial Gases is a leading provider of cryogenic pumps, heat exchangers, process systems, turboexpanders, services, and solutions for the liquefied natural gas (LNG), liquefied hydrogen (LH2), and industrial gases industries. Applications include aerospace engines, carbon capture, fueling stations, geothermal power,...

  • Marketing and Communications Manager

    2 weeks ago

    Long Beach, CA, United States Goodwill Southern Los Angeles County Full time

    MARKETING MANAGERAbout Goodwill SOLAC: Goodwill, Southern Los Angeles County (SOLAC) is a 501(c)(3) nonprofit organization that transforms donated goods into job training, education, and placement services for individuals with barriers to employment. Goodwill SOLAC serves 22 cities and communities throughout Southern Los Angeles County. Our skills training,...

  • Senior Receivables Product Manager

    2 weeks ago

    Newport Beach, CA, United States BMO Financial Group Full time

    Canada and US applicants accepted Product Management Key Accountabilities: Product Development - design, manage, and enhance products throughout the product lifecycle with the ability to identify and analyze client/stakeholder needs and user testing related feedback. Product Financials - managing product P&L's by analyzing financials, maintaining, and...

  • Senior Receivables Product Manager

    6 days ago

    Newport Beach, CA, United States BMO Financial Group Full time

    Canada and US applicants accepted Product Management Key Accountabilities: Product Development - design, manage, and enhance products throughout the product lifecycle with the ability to identify and analyze client/stakeholder needs and user testing related feedback. Product Financials - managing product P&L's by analyzing financials, maintaining, and...