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Director of Business Development
3 weeks ago
What you will do in this role:
- Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met
- Will be the managing director over the clinical liaison and admissions teams
- Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Lifepoint Hospital information systems together with internal data and external data base information for statistical analysis
- Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions
- Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility's long and short term goals
- Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment
- Consistently interfaces with Referral Sources, Case Managers and Managed Care Providers to create to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient
- Other duties as assigned
- Bachelor's Degree in Business, Marketing or Clinical discipline
- MBA preferred
- Minimum of 5 years' experience in healthcare management preferred
- Excellent skills needed in forecasting, market based planning, communications and public relations
- Valid driver's license and clean driving record
