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Marketing Communications Manager
1 week ago
Marketing Communications Manager
Cooling the Cloud. Protecting the Planet
Nortek Data Center Cooling is a part of Madison Air, one of the world's leading privately held companies. Madison Air combines the nimble responsiveness of a startup with the sophistication and scale of an $11B enterprise. Madison Air is a leader in indoor air quality with a portfolio of 20+ companies and manufacturing brands that help customers move air to powerful new places.
Nortek Data Center Cooling is a leading provider of cooling solutions for data centers, a rapidly expanding market driven by the rise of AI. We serve some of the largest and most innovative companies in the world - delivering superior results, reduced operational costs and sustainable solutions that meet the growing demands of AI, IoT, Edge Computing and more.
Nortek Data Center Cooling. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law.
Nortek Air Management and its divisions offer a comprehensive compensation and benefits package. Our benefits package includes Health, Dental, Vision, Life, STD, LTD, FSA, HAS and 401(k) Plan with company contributions. To apply, please visit our career site at
Job Summary
The Marketing Communications Manager will work within the Nortek DCC team and will have primary responsibility for marketing communications and internal communications. This role requires collaboration across various functions to develop, implement and execute marketing communications strategies. Additionally, the specialist will work closely with the Human Resources team to deliver a steady cadence of internal communications via a variety of channels. The ideal candidate will possess strong written and verbal communications skills, a solid understanding of digital channel management, and a collaborative work style to manage cross-functional relationships within a matrixed organization and with agency partners.
Key Attributes of Position
- Commitment to Safety: Demonstrates accountability for personal and team safety, supporting our core safety values.
- Organizational Skills: Proficient in organizing, streamlining, and communicating to enhance meetings and event planning
- Integrity and Respect: Works transparently, earning recognition for treating others with respect.
- Accountability: Takes responsibility for creating and executing solutions that deliver desired results
- Collaboration and Leadership: Exhibits collaborative spirit and leadership in a teamwork-focused environment
- Legacy Building: Thrives in a "legacy now" culture, making the right choices for the company today to build a stronger organization, even when it's difficult
- Strategic Planning: Develop and implement strategic marketing communications plans with cross-functional partners; including products, services, and sales to support GTM strategies.
- Digital Channel Management: Manage the Nortek DCC website and social media channels to meet annual business objectives.
- Production Coordination: Coordinate the production of employee, customer, marketing and promotional communications internally and externally.
- Multi-channel Communication: Leverage available communication channels, including digital, print, social, and video, to reach key stakeholders and establish appropriate KPIs.
- Creative Management: Prepare creative briefs, select agency partners, initiate projects and effectively manage work direction for multiple vendor partners, including agencies and contractors. Liaise with sister companies and Madison Air corporate communications.
- Internal Communications: Work closely with HR on internal communications, town hall content, and leadership messaging.
- Budget Management: Understand the budget process and effectively manage costs associated with communications activities.
- Annual Communication Plans: Leverage analysis, analytics, and insights to develop comprehensive annual communication plans. Proactively suggest communication strategies and tactics that deliver against product/business objectives, measure KPIs, and enhance the Nortek DCC brand reputation and experience.
- Problem-Solving Skills: Demonstrate strong problem-solving skills, visual acumen, and tact to ensure all communications create impact and deliver against business objectives.
- Project Management: Utilize project management and negotiation skills to effectively oversee large, complex projects.
- Issues Management: Anticipate potential issues, proactively communicate, and develop plans to manage them effectively.
Requirements:
- Education:
- Bachelor's degree in marketing, marketing communications, English or a related field.
- Experience:
- 2-5 years of marketing communications experience with B2B focus
- Technical communications experience is preferred
- Technical Skills:
- Strong writing skills and familiarity with technical language
- Experience in project-management including scope definition, budget, quality assurance, and timeline adherence.
- Previous experience working as a change-agent in a B2B business environment.
- Proficiency in Microsoft Office suite, with strong PowerPoint skills.
- Knowledge of SEO and Google Analytics.
- Design capabilities or familiarity with design programs (e.g., Adobe Creative Cloud) is a plus
- Marketing technology experience or marketing ops understanding.
- Digital marketing/website management (CMS, CRM, API etc.)
- Professional Skills:
- Self-starter with the ability to identify and accomplish tasks proactively.
- Effective communication skills in a matrixed organization.
- Ability to lead others by influence and develop strong relationships across the organization (Sales, Marketing, Functional Partners)
- 5+ years of professional experience in B2B marketing communications and integrated promotional campaigns
- Critical thinking, analytical, and problem-solving skills balanced with vision and creativity
- Understanding of and familiarity with the data center industry
- Agency experience that demonstrates strong project management skills and ability to work with multiple stakeholders.