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eCommerce Manager- Luxury Fashion
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Client Overview: Our client is a luxury apparel and lifestyle brand known for its modern tailoring, high-quality craftsmanship, and elevated approach to classic menswear.**This role is 5 days onsite in NYC.**You must have experience managing a fashion or luxury e-commerce site (Shopify Plus strongly preferred).Role Overview: The E-Commerce Manager is the engine behind our client’s Shopify-powered storefront, responsible for day-to-day site operations, cross-channel inventory accuracy, and a customer journey that feels as bespoke as our tailoring. Working hand-in-hand with merchandising, marketing, planning, international partners and store teams, you’ll turn digital touchpoints into revenue while keeping the brand’s luxury standards front-and-center.E-Commerce Manager Responsibilities:Liaise with our development partner (XY) to keep the site fast, secure, and bug-free.Perform daily site QA—checking navigation, product pages, checkout, and mobile responsiveness.Run A/B tests and recommend UX enhancements to improve conversion rate and average order value.Monitor real-time inventory feeds between Shopify, ERP, and POS systems; reconcile discrepancies.Partner with Planning to time new-season drops, restocks, and end-of-season markdowns.Arrange collections, product hierarchy, and homepage storytelling to spotlight key fabrics, trends, and bestsellers.Uphold brand-approved photography, copy, and packaging guidelines so every unboxing feels premium.Define e-commerce service SLAs (response times, returns windows, packaging cues) and train store GMs and Customer Care on execution.Own the returns and exchange flow—self-service portal, refunds, and root-cause analysis to reduce churn.Track daily/weekly KPIs (traffic, CVR, AOV, RMA rate, CLV) and surface insights to leadership.Troubleshoot data or integration hiccups with internal IT and external developers.Align site calendars with Marketing and Creative for product launches, email drops, and social campaigns.Coordinate with PR on landing pages for editorial features, capsule collections, and influencer activations.Manage agency partners on SEO technical audits, keyword strategy, and on-page optimization.Supply landing-page assets and product feeds for SEM, paid social, and retargeting campaigns.Manage the development of clear and compelling product copy for each new season, including accurate item names, detailed color descriptions, and persuasive product descriptions.Collaborate with merchandising and design teams to ensure all copy aligns with brand voice, seasonal themes, and marketing objectives.Review, edit, and finalize all product copy to ensure accuracy, consistency, and SEO best practices for optimal online performance.Plan, organize, and execute e-commerce photo shoots to deliver high-quality product imagery that meets brand standards.Serve as the primary liaison with the photography team and creative directors, providing shot lists.Develop and maintain a comprehensive marketing calendar that integrates email newsletters, social media campaigns, and other digital initiatives.Collaborate with the marketing team to conceptualize engaging content themes and promotional strategies, ensuring alignment with seasonal product priorities.E-Commerce Manager Qualifications:5+ years managing a fashion or luxury e-commerce site (Shopify Plus strongly preferred).Deep understanding of order-management systems, 3PL or store-fulfillment workflows, and reverse logistics.Proficiency with Google Analytics (GA4), Shopify analytics, Excel/Google Sheets, and basic HTML/CSS.Proven record of boosting conversion rates and lowering return rates through data-driven decisions.Excellent project-management, communication, and cross-department collaboration skills.Hands-on experience executing SEO/SEM tactics and email-marketing calendars.
