Motorsports Marketing Manager — Stellantis North America
2 weeks ago
The Head of Motorsports Marketing will lead the strategic development and execution of Stellantis’ motorsports marketing platform across Dodge, Ram, Jeep, and Mopar brands in North America. This leader will own the intersection of brand storytelling, performance heritage, and competitive engagement, ensuring that every motorsports investment drives measurable brand equity, dealer enthusiasm, and consumer demand. Key Responsibilities include but not limited to: Strategic Leadership: Define and execute Stellantis’ unified motorsports marketing strategy, including NASCAR, NHRA, off-road, and emerging motorsport categories Align motorsports activation to broader brand objectives, ensuring direct linkage to sales, performance positioning, and cultural relevance Serve as the senior brand liaison to internal executives, motorsport governing bodies, and external partners (teams, series, and sponsors) Brand Integration: Lead cross-functional coordination with Brand Marketing, Product, Communications, and Design to ensure consistent motorsport representation across all Stellantis brands. Elevate performance storytelling through motorsports to reinforce Dodge, Ram, Jeep, and Mopar DNA Develop co-marketing and content strategies that amplify “track-to-showroom” technology and emotional appeal Activation & Partnerships: Oversee all motorsport sponsorship, media, and activation programs, including race team partnerships, event entitlements, hospitality, and digital content Manage agency partners and creative development for motorsport-related campaigns, live experiences, and social media initiatives Lead negotiations and contract oversight with race series, team owners, and third-party partners to ensure ROI-driven investments Dealer & Consumer Engagement: Integrate motorsports as a key lever within dealer marketing, regional events, and retail activations. Create programs that connect fans, customers, and dealers through motorsport events, content, and brand ambassadors Collaborate with regional marketing teams to localize activation opportunities and support sales initiatives tied to motorsport moments Measurement & Performance: Establish KPIs for motorsport investments including brand lift, audience growth, digital engagement, and incremental sales impact Manage budget planning, reporting, and post-event analysis to ensure maximum marketing efficiency and accountability Basic Qualifications: Bachelor’s degree in Marketing, Business, Communications, or related field 8+ years of marketing leadership experience, including motorsports, sponsorship, or performance brand management Proven success in building and managing large-scale sponsorship portfolios with measurable ROI Deep understanding of motorsport ecosystems (NASCAR, NHRA, off-road, endurance, etc.) and fan behavior Strong leadership, negotiation, and presentation skills with executive presence Passion for performance, authenticity, and brand storytelling Preferred Qualifications: MBA
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Auburn Hills, United States Stellantis Full timeMotorsports Marketing Manager Stellantis North AmericaMotorsports Marketing ManagerStellantis North America is seeking a Motorsports Marketing Manager to join our team. This role will focus on driving the marketing strategy for our motorsports programs across various channels and platforms.
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Motorsports Marketing Manager
7 days ago
Auburn Hills, United States Stellantis Full timeThe Head of Motorsports Marketing will lead the strategic development and execution of Stellantis’ motorsports marketing platform across Dodge, Ram, Jeep, and Mopar brands in North America. This leader will own the intersection of brand storytelling, performance heritage, and competitive engagement, ensuring that every motorsports investment drives...
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Head of Motorsports Marketing
7 days ago
Auburn Hills, United States Stellantis Full timeAn automotive leader is seeking a Head of Motorsports Marketing to lead the strategic development of its motorsports marketing platform across various brands. The ideal candidate will define marketing strategies, align branding efforts, and oversee sponsorship programs while demonstrating strong leadership and a deep understanding of the motorsport...
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Auburn Hills, United States Stellantis Full timeWho We Are: The Stellantis Software Business Unit (SWBU) was established in 2021 and brings an entirely new vision to the driving experience. Our mission is to design the most captivating experiences in Mobility, bringing “tomorrow’s” tech innovations closer to today, daily. If you’re ready to help lead this automotive technology transformation, we...
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Alfa Romeo Marketing Manager
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Auburn Hills, United States Stellantis Full timeThe Product Lifecycle Management (PLM) Process and Data Analytics Developer serves as an integral member of the Business Owning team supporting Stellantis North America Product Development and Technology Engineering. This position is responsible for overseeing process and data analytics activities associated with PLM, which include management of part...
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Auburn Hills, United States Stellantis Full timeThe Product Lifecycle Management (PLM) Process and Data Analytics Developer serves as an integral member of the Business Owning team supporting Stellantis North America Product Development and Technology Engineering. This position is responsible for overseeing process and data analytics activities associated with PLM, which include management of part...