Director of Marketing

7 days ago

Fremont, California, United States Edgewood Manor Rehabilitation and Healthcare Center_ Full time

At Edgewood Manor Rehabilitation and Healthcare Center, we pride ourselves on delivering exceptional care and creating a warm, supportive environment for our residents and their families. We are committed to excellence in rehabilitation and long-term care, and we're looking for a dedicated, results-driven Director of Marketing to join our leadership team and help grow our presence within the community.

The Role:

The Director of Marketing plays a crucial role in driving census development, strengthening community relationships, and enhancing our facility's visibility. This role is ideal for a motivated healthcare marketing professional who thrives on building lasting partnerships and connecting families to the quality care we offer.

Key Responsibilities:
  • Develop and implement strategic marketing plans to drive census growth, focusing on both short-term rehab and long-term care populations.
  • Cultivate and maintain strong relationships with hospitals, physicians, case managers, discharge planners, and other key referral sources.
  • Organize and participate in community outreach events, health fairs, and networking activities to enhance Edgewood Manor's visibility and reputation.
  • Manage the admission process in collaboration with the admissions team to ensure smooth transitions for new residents.
  • Analyze market trends, competitor activities, and referral patterns to identify new growth opportunities.
  • Oversee internal marketing efforts to maintain a positive experience for residents and families.
  • Create marketing materials, coordinate digital campaigns, and manage the facility's online presence.
  • Provide regular reports to the facility's leadership team on marketing activities, census trends, and goals.
Qualifications:
  • 3+ years of healthcare marketing, admissions, or business development experience, preferably in a skilled nursing, rehabilitation, or long-term care setting.
  • Strong background in census development and community outreach.
  • Exceptional communication, networking, and relationship-building skills.
  • Knowledge of healthcare regulations, referral sources, and local healthcare systems.
  • Goal-oriented, self-motivated, and able to work independently and collaboratively.
  • Bachelor's degree in Marketing, Business, Healthcare Administration, or related field preferred.
Benefits:
  • Competitive salary + performance incentives
  • Health, dental, and vision insurance
  • PTO and paid holidays
  • 401(k) with company match
  • Supportive team environment
  • Opportunities for professional growth

Join Edgewood Manor and play a key role in ensuring our community knows where to turn for quality care.

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