Senior Director, Product Marketing

Let’s be unstoppable togetherAt Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified by Great Place To Work. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at What will you be doing? We are seeking a Senior Director, Product Marketing to shape and scale Circana’s product marketing function worldwide. This is a player-coach role that combines hands-on contribution with team leadership. You will be responsible for defining the narrative of product value, driving consistent global positioning, and enabling sales and client engagement across Circana’s full portfolio. This leader will serve as the connective tissue across Product, Commercial, and Brand Activation teams ensuring every solution is positioned for maximum impact in the market. In this role, you will lead and mentor a global team while also rolling up your sleeves to deliver positioning and messaging frameworks. You will drive adoption of Circana’s positioning house (positioning statements, personas, unique value propositions, and proof points), ensuring alignment across industries, audiences, and geographies. You’ll scale product marketing outputs, oversee content and enablement resources, and ensure global consistency across product marketing assets. As a leader, you will be expected to develop talent, build organizational capability, and manage performance within your team. You will foster a culture of innovation and collaboration across a global, remote organization while navigating complexity, driving decision-making, and maintaining alignment with Circana’s growth objectives. Job Responsibilities Team Leadership & Development Lead, mentor, and grow a global product marketing team. Drive structured performance management, setting objectives, providing feedback, and holding team members accountable. Use Circana’s development framework to identify career growth opportunities and build organizational capability across the marketing function. Build cohesion and culture across remote global teams. Scale, Efficiency & Strategy Anticipate industry shifts and translate them into scalable product marketing strategies. Establish repeatable frameworks for efficiency and growth across a multi-portfolio environment. Define the future operating model of product marketing to serve as a growth engine for Circana. Support enterprise-level strategy by aligning multi-portfolio narratives and building systems that scale globally. Positioning & Narrative Development Own Circana’s master brand positioning and ensure product-level positioning houses (statements, UVPs, proof points) are consistently applied. Drive adoption and change management of positioning, enterprise buyer personas, and voice of customer processes. Ensure positioning reflects new launches, product enhancements, and client feedback. Sales Enablement & Go-to-Market Oversee team creation and standardization of global sales enablement resources. Oversee team foundational content creation (decks, sheets, FAQs, training modules) that scales across industries, regions, and buyer types. Ensure team members effectively partner and communicate with Product, Competitive Intelligence, Training, Commercial, Brand & Activation Marketing to ensure readiness for launches and sales execution. Shape the future of product marketing at Circana by creating strategies, tools, and narratives that build a deep connection with the sales cycle ensuring product marketing drives revenue impact, win rates, and growth. Cross-Functional Partnership Act as the “air traffic controller” for Global Product Marketing across Product, Competitive Intelligence, Training, Commercial, Brand & Activation Marketing, and Legal. Foster alignment through quarterly business reviews, stakeholder priority grids, Insider Solutions communication, and cross-team collaboration. Collaborate with Legal on positioning language, trademarks, and usage. Market Insights & Competitive Intelligence Partner with Competitive Intelligence team to develop and maintain global proof points, competitor assessments, and market intelligence. Ensure team processes and alignment with Competitive Intelligence team. Integrate customer and market insights into positioning and go-to-market strategies. Experience & Background 10+ years of B2B product marketing experience, including 5+ years in leadership roles. Experience in SaaS or data/analytics companies with global scope. Preferred experience in CPG, General Merchandise, or Retail industries. Demonstrated success scaling organizations (specifically with market expansion and M&A integration). Track record of launching enterprise solutions, building positioning frameworks, and enabling sales at scale. Skills & Expertise Deep expertise in positioning frameworks, messaging development, and enablement tools. Strong storytelling and executive communication skills, with the ability to simplify complex concepts. Experience collaborating across Product, Training, Commercial, Marketing, and Legal functions. Competence in market research, competitive analysis, and integrating insights into strategies. Leadership & Management Collaborative, strategic thinker with operational discipline and a coaching leadership style. Ability to build cohesion and culture across remote, global teams. Experienced in performance management, team development, and organizational capability building. Behavioral Competencies Business Insight: Applies market and business knowledge to advance goals. Decision Quality: Makes timely, high-quality decisions with sound judgment. Plans & Aligns: Prioritizes and organizes work to meet organizational commitments. Communicates Effectively: Tailors messages to different audiences with clarity and impact. Manages Complexity: Breaks down and solves ambiguous or contradictory problems. Cultivates Innovation: Encourages creative solutions and continuous improvement. Manages Conflict: Navigates disagreements constructively to achieve alignment. Develops Talent & Learns Quickly: Coaches team members and adapts based on successes and failures. Circana Behaviors As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role: Stay Curious: Being hungry to learn and grow, always asking the big questions Seek Clarity: Embracing complexity to create clarity and inspire action Own the Outcome: Being accountable for decisions and taking ownership of our choices Center on the Client: Relentlessly adding value for our customers Be a Challenger: Never complacent, always striving for continuous improvement Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity Commit to each other: Contributing to making Circana a great place to work for everyone Why Join Us?This is more than a comms role—it’s an opportunity to shape the narrative of a company on the rise. You’ll work alongside passionate leaders, build a resilient and purpose-driven communication engine, and help take a company from private to public with confidence, clarity, and impact. Location This position can be located in the following area(s): Remote, USA. The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $150, - $175, This job is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. You can apply for this role through careers website link and/or intranet site for internal candidates.The anticipated application deadline for this position is Thursday, October 2, 2025. #LI-AS1