Product Manager

Responsibilities :Shape and manage the SEO product roadmap for Apartments.com’s key domains to execute the SEO strategyDeliver SEO features and enhancements that support Apartments.com’s business goals, OKRs, and competitive positioningDrive end-to-end SEO product management efforts, from ideation to execution, across the entire product development lifecycle, ensuring successful delivery and iterationCommunicate SEO strategy, roadmap progress, and performance insights effectively to product, engineering, and sales teams, ensuring transparency and alignmentLead by example and inspire those around you by consistently building winning SEO features that make Apartments.com the undoubted leader in rental search marketplacesUtilize qualitative and quantitative data, customer feedback, market research, and competitive analysis to identify and prioritize SEO enhancements and opportunitiesMeasure and evaluate the success of SEO releases, using metrics and KPIs to inform further optimizations and new product opportunitiesThink strategically to design and launch SEO features that not only enhance the customer experience, but also create significant business impact and growthComfortably report SEO launch performance updates to product leadershipForecast and weigh potential impact of new SEO features against one another to make prioritization and tradeoff decisionsClosely partner with engineering teams to identify viable, efficient, and technically sound SEO solutions for each product initiativeCollaborate with UI/UX design, content, analytics, and other product managers to deliver a seamless product experience that resonates with users and achieves intended business objectivesConduct ongoing user research and launch SEO tests to optimize organic performance.Basic QualificationsBachelor’s degree from an accredited, in person, not-for-profit University or College; Master’s degree preferred.5+ years of digital Product Management experience with a proven track record delivering industry-leading SEO products and solutionsExperience using SEO tools such as Google Search Console, SEMrush, Ahrefs, Botify, Screaming Frog, and/or other analytics toolsExtensive experience planning, documenting, and communicating SEO product requirements and plans to a broad range of audiencesExtensive experience collaborating with design iteratively to balance SEO goals and consumer experienceDemonstrated familiarity with answer-engine optimization (AEO) / generative search models, understanding how content needs to be structured for AI and search systems.Familiarity with evaluating and measuring visibility beyond traditional metrics (e.g., inclusion in chat responses, citation by generative engines) and adapting KPIs accordingly.Extensive experience partnering with engineering teams to build, test, and launch SEO features in lockstep with one anotherExperience creating and managing an SEO product roadmap and featuresExperience creating wireframes, mock-ups, workflow diagrams, or journey maps to communicate SEO product ideas and proposalsExperience analyzing and evaluating the success metrics of launched SEO featuresExcellent interpersonal, communication, and presentation skillsA track record of commitment to prior employersThis position is in office Monday through Friday.Preferred Qualifications5+ years of digital Product Management experience with a proven track record delivering industry-leading SEO products and solutionsExperience with commercial real estate transactions and/or multifamily property managementExperience developing content for visibility in AI tools such as ChatGPT, Perplexity, Google Gemini.Experience using roadmapping and product management suite of tools such as Jira, Azure DevOps/TFS, Asana, Aha, Monday.comExperience using Maze, UserTesting, UserZoom, Dovetail and/or other user research toolsExperience conducting SEO product experiments, SEO split testing, and/or multivariate testWhat’s In It For You? When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement.Our benefits package includes (but is not limited to):Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription DrugLife, legal, and supplementary insuranceVirtual and in person mental health counseling services for individuals and familyCommuter and parking benefits401(K) retirement plan with matching contributionsEmployee stock purchase planPaid time offTuition reimbursementOn-site fitness center and/or reimbursed fitness center membership costs (location dependent)Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource GroupsComplimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks