Senior Director of Marketing

Description: POSITION: Full-Time Senior Director of Marketing (Director): Marketing Communications; Haverhill Campus; 37.5 hours per week; Non-Unit Professional Position.SUMMARY: Reporting to the Executive Director of Marketing Communications, the Senior Director oversees the institution's ongoing marketing efforts, including advertising, creative development, digital and social media marketing, and brand execution. The Senior Director is responsible for the strategic planning and day to day management of marketing initiatives that elevate NECC's visibility, drive enrollment, and strengthen institutional branding.The Senior Director supervises the Director of Digital Communications and the Marketing Communications Specialist and plays a central role in developing content for marketing and digital platforms.RESPONSIBILITIES: The responsibilities include, but are not limited to the following:Manage Marketing Strategy and Execution - 40%Develop and implement a strategically aligned, integrated institutional marketing plan.Manage advertising campaigns across digital, print, social, and emerging media.Develop content for marketing materials, including digital ads, brochures, video scripts, email campaigns, and promotional content.Coordinate with Enrollment Services to support recruitment goals through targeted marketing.Serve as the primary marketing liaison to Enrollment Services.Supervise SEO and SEM strategy to improve organic visibility and paid ad performance.Develop and refine key marketing-related content on the college's website.Oversee targeted campaigns for specific academic programs or student segments (adult learners, dual enrollment, workforce programs, etc.)Coordinate photo coverage for college events, campaigns, and marketing materials as neededSocial Media Strategy and Digital Presence - 25%Work with the Executive Director of Marketing Communications and the Marketing Communications Specialist to develop a strategically aligned vision for the college's social media presenceUnderstand institutional expectations to continuously refine the college's social media strategyStay current with industry best practices to insure the college is maximizing all social media opportunitiesDevelop and continuously refine a set of institutional social media guidelines and policiesManage timelines, budget parameters, and constantly changing priorities to insure all project deadlines are adhered to and all quality standards are metManage internal client/stakeholder expectations to insure strategic prioritization and alignmentDevelop and direct a growing list of internal social media content contributors and brand ambassadors, and provide training for content contributors and ambassadors as necessarySupport the Marketing Communications Specialist in content creation/coverage when neededResearch and Analysis - 20%Analyze marketing performance data and prepare reports to guide future strategy.Conduct market research to identify new audiences and opportunitiesMonitor competitor analysis to strengthen NECC's market position.Create and utilize student personas and audience insights to drive marketing decisions.Public Relations Collaboration and Support - 10%Support PR initiatives by identifying story leads, covering events for the NECC Newsroom if needed, and contributing to the alumni magazine, alumnecc.Other Duties - 5%Support special projects, partnerships, and presidential communications as needed.Develop, write, and edit web content as needed.Provide event support and represent the college at relevant functions.Other duties as assigned.QualificationsPLEASE NOTE, WE DO NOT REVIEW APPLICATIONS SUBMITTED THROUGH MASSCAREERS. PLEASE APPLY VIA THE LINK BELOW:Requirements: MINIMUM QUALIFICATIONS:Bachelor's degree in Marketing Communications or closely related fieldFive or more years of professional marketing communications experienceExcellent writing and presentation skillsSensitivity to, and experience working with, diverse constituencies of various social identities (ethnic, racial, religious, economic, educational backgrounds and abilities, sexual orientation, and gender expression)Ability to work in a dynamic environment of rapidly changing priorities, handle multiple tasks, and consistently meet deadlinesFamiliarity with Microsoft Office software, and a proven ability to learn new tools and technologies as necessaryPREFERRED QUALIFICATIONS:Experience in a higher education environmentFamiliarity with MA community collegesBilingual or Bicultural (Spanish and English)EQUIVALENCY STATEMENT: Applicants who do not meet the qualifications as noted above are encouraged to put in writing precisely how their background and experience has prepared them with the equivalent combination of education, training, and experience required for the responsibilities of this position.BACKGROUND CHECK: Candidates will be required to pass a CORI and SORI check as a condition of employment.Additional Information: SALARY: Anticipated starting salary range is $95, - $100, annually with complete fringe benefit package including competitive health insurance, dental insurance, basic life insurance, long-term disability insurance, paid sick, vacation and personal leave, educational benefits for employee/spouse/dependents, and excellent retirement benefits. Official transcripts will be required at the time of hire.ANTICIPATED START DATE: ASAPApplication Instructions: TO APPLY: To be considered for this position click on the "Apply Now" button, you will be prompted to set up a new account or login to an existing account. You will be able to upload the following required documents for consideration:Cover Letter, describing your qualifications and/or how you may be best suited for the roleResume/CVReview of applications will begin 5 business days from the posting date and will continue until the position is filled.**Please note that finalist candidates will be asked to provide contact information for three (3) professional references, including current supervisor (or at least two previous supervisors)DEADLINE: Open until filledNorthern Essex Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran or military status, genetic information, gender identity, or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statues and college policies. The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation, or sexual violence shall be referred to the College's Affirmative Action Officer/Title IX Coordinator, Elizabete Trelegan (Assistant Director of Human Resources, B-219,978-556-3928/ ), the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education's Office for Civil Rights. Northern Essex Community College will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.Prospective employees are encouraged to review the College's Annual Security Report (ASR), in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, which can be found on the disclosure page of the College's website at: Official Title:DirectorPrimary Location:United States-Massachusetts-Haverhill - 100 Elliot StreetJob:EducationAgency:Northern Essex Comm CollegeSchedule:Full-timeShift:DayJob Posting:Dec 11, 2025, 1:36:49 PMNumber of Openings:1Salary:95,-100,YearlyIf you have Diversity, Affirmative Action or Equal Employment Opportunity questions or need a Reasonable Accommodation, please contact Diversity Officer / ADA Coordinator:Elizabete Trelegan-9785563928