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Content Strategist
2 weeks ago
Overview: Lockton is looking to add a Content Strategist to support our national clinical practices with its content strategy and execution to achieve business objectives. The Content Strategist will work with the People Solutions business and Lockton marketing teams to develop, coordinate, and support external and internal content that ensures precise and consistent message delivery.The Content Strategist will enable faster innovation, development, and delivery of content and serve as a dedicated resource to ensure clinical-in-nature content is meeting all those objectives above. This position will assist in the improvement of the content development process, explore innovations like generative artificial intelligence for increased efficiency, and collaborate across disciplines, practices, geographies, and/or lines of business. They would also apply our content across our multiple channels and platforms both internally and externally.Responsibilities:Develop, coordinate, and execute content strategies by providing content messaging, coordinating with team members, managing content related department deadlines, and communicating with key stakeholdersDevelop, coordinate, and support content strategy execution for multiple stakeholders, including Lockton Series, Associates and ProducersOrganize content and optimize the user journey to content locationsQuickly update content and collateral and remove old/outdated materialsPublish and maintain an effective library of standardized RFP responsesEnsure Alerts and other materials are published promptly for the benefit of clientsEnsure training and education materials are promptly updated and sharedSupport how clinical capabilities present and contribute to intellectual capitalOffer perspectives on innovation like AI and new forms of content, that can create efficiency for the clinical teamsExplore delivery methods like the creation of client dashboards to place all externally facing collateralPerform writing, copywriting, editing, and proofing of internal and external materials across multiple platformsTranslate guidance content into other formats for publication across internal and external platformsMaintain precise messaging and branding consistency across online platformsCompile competitive information and industry best practicesPrioritize and complete special projects as assignedMeet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for othersAll work responsibilities are subject to having performance goals and /or targets establishedQualifications: Bachelor’s degree in communication, marketing, information management or sciences or related fieldMinimum 5 years’ experience in any of the fields noted aboveExcellent verbal and written communication skillsAbility to work in a cross-functional team that would include collaboration with IT support, business lines, and marketing teamsAbility to excel in a detail-oriented, deadline-driven environmentAbility to prioritize tasks while maintaining constant level of high qualityExcellent project management, time management, and organizational skillsAbility to be self-motivatedAbility to complete continuing education requirements as neededAbility to attend company, department, and team meetings as required, including industry training sessionsAbility to comply with all company policies and procedures, proactively protecting confidentiality of client and company informationAbility to efficiently organize work and manage time to meet deadlinesAbility to use office equipment and Microsoft products (Word, Outlook, PowerPoint) or similar software applications.Ability to work on a computer for a prolonged amount of timeAbility to work outside of normal business hours as neededLegally able to work in the United StatesHaving a collaborative, service-oriented attitude is criticalHaving a basic understanding of healthcare and the role of employers in providing health insurance to plan members
