Head of Participant Marketing Analytics

2 weeks ago

Charlotte, United States Vanguard Full time

The Head of Participant Marketing Analytics will lead a high performing analytics team supporting the participant marketing analytics strategy and execution function. This role will be technical and strategic, work in close partnership with marketing and product leaders, and support data-informed decisions for the organization. They are responsible to deliver actionable insights, advanced analytics, and strategic recommendations that drive growth and efficiencies for the organization.The ideal candidate will bring deep expertise in consumer marketing within a financial services context, strong leadership capabilities, and a consultative approach to influence business strategy and execution. They thrive in emerging spaces, bring structure to ambiguity, and deliver high-impact analytics solutions.Key responsibilities:Lead Analytics Strategy: Serve as a strategic partner to senior leadership, translating complex data into clear narratives. Define and execute the vision for marketing analytics, aligning with business goals and marketing priorities.Team Leadership: Hire, manage and mentor a team of analysts, fostering a culture of curiosity, collaboration, and continuous learning. Set performance goals and manage the team in alignment with HR policies.Stakeholder Engagement: Serve as a trusted advisor to marketing and business leaders, influence and inform strategy and planning decision making.Campaign Measurement & Optimization: Oversee the development of measurement frameworks, dashboards, and KPIs to evaluate marketing effectiveness across channels.Advanced Analytics: Apply statistical modeling, machine learning, and experimentation (e.g., A/B testing) to improve targeting, personalization, and ROI. Collaborate with COE teams to enhance predictive capabilities and automation.Data Infrastructure: Collaborate with data engineering and IT to ensure scalable, secure, and accessible data pipelines and tools.Innovation & Trends: Stay current on analytics trends, tools, and technologies, and champion their adoption where appropriate.Minimal Requirements:10+ years experience in Analytics with progressive leadershipExperience leading teams in Marketing AnalyticsExpert level executive level stakeholder management and presentationSpecial FactorsSponsorshipVanguard is offering visa sponsorship for this position.About VanguardAt Vanguard, we don't just have a mission—we're on a mission.To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.How We WorkVanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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