Senior Analyst Paid Social

  Position Summary:The Senior Analyst Paid Media – Display and Social will take ownership of building in-house display, programmatic, and paid social capabilities from the ground up, establishing processes, campaign structures, and best practices while managing day-to-day campaigns. This role offers the chance to be an influential voice, directly shaping the company’s paid display and social strategy and making a measurable impact on the brand. This role is critical in capturing customer interest and demand, driving bookings, and revenue for JetBlue. Essential Responsibilities:Day-to-day setup, management, and optimization of paid social, display and programmatic campaigns, working directly in platform (Meta, TikTok, LinkedIn, YouTube, Trade Desk, CM360, and others) to set up, launch, monitor, and optimize campaigns. Includes audience management, daily adjustments of campaigns, testing, and reportingBuild, implement, and maintain campaign structures, including naming conventions, campaign hierarchies, and tagging for accurate tracking and reporting. Establish processes, best practices, and frameworks for running campaigns in-house from scratchManage campaign pacing, budgets, and billing processes, including planning, tracking, invoice review, and reconciliationTrack campaign performance, provide reporting and insights, and translate learnings into actionable recommendations for future campaignsPartner with creative teams to brief, test, and optimize ad formats (video, carousel, static, dynamic creative). Partner with internal Marketing, Promotions, and Creative teams to ensure assets, messaging, and targeting strategies are aligned to platform best practices and campaign objectivesCollaborate with the internal Analytics team to ensure campaign tracking is accurate, pixels and tags are properly implemented, and performance data is feeding correctly into dashboards and reporting toolsCollaborate with SEM, CRM, and analytics teams to ensure cohesive cross-channel strategies.Serve as an influential voice in the organization, helping shape the paid social strategy and make meaningful impact on the brand during this critical transition to in-house media capabilitiesStay current on emerging social platforms, programmatic innovations, and industry trends. Seek innovation opportunities through emerging platform features, industry trends, and vendor partnershipsOther duties as assigned Minimum Experience and Qualifications:Bachelor’s Degree in Marketing, Communications, Advertising, or related field OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience3 years of hands-on experience with paid media marketing for a brand, ideally in travel, or retail e-commerceHands-on experience and expertise with Meta, TikTok, Snap, YouTube, DV360, Trade Desk, CM360, and other programmatic adverting and campaign management and reporting toolsProven expertise successfully executing campaigns directly in-platform, with strong understanding of targeting, bidding, creative formats, and measurementExperience leveraging first-party data to enhance campaign performanceStrong analytical skills with the ability to interpret data and translate into actionStrong campaign management skills, including pacing, budget oversight, and optimizationUnderstanding of full performance marketing and digital media landscape including SEM and other digital channelsExperience using Looker, Tableau, GA4 or other analytics and reporting tools.Ability to manage multiple projects simultaneously Ability to work independently and in a team environment Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environmentMust possess a strong sense of urgency and be able to effectively manage deadlinesStrong team player with the ability to take initiative and work well independentlyHigh attention to detail with the ability to think criticallyStrong interpersonal skills, amicable and professional demeanorEffective written, verbal and presentation skillsAble to work flexible hours and be available for an emergency response on short noticeAvailable for occasional overnight travel (10%)Currently in possession of a valid Passport with the ability to travel in and out of the United States  Must pass a pre-employment drug testMust be legally eligible to work in the country in which the position is locatedAuthorization to work in the US is required. This position is not eligible for visa sponsorship Preferred Experience and Qualifications:Experience running a paid media program in-house for a large company in travel or hospitality Crewmember Expectations:Regular attendance and punctualityPotential need to work flexible hours and be available to respond on short-noticeAble to maintain a professional appearanceWhen working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraftMust be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and FunPromote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standardsIdentify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position Equipment:Computer and other office equipment Work Environment:Traditional office environment Physical Effort: Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary) Compensation:The base pay range for this position is between $66,000.00 and $103,100.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.