VP, Revenue Marketing

2 weeks ago


New York, New York, United States Pendo Full time

Responsibilities

  • Plan and execute pipeline generation and deal acceleration programs in support of quarterly revenue targets.
  • Spearhead budgeting, attribution, reporting and performance/ROI analysis.
  • Develop inbound/outbound lead generation strategy for digital and offline channels including: SEM/PPC, social, display/retargeting, field events, and webinars, as well as experimenting with new channels.
  • Formulate forecasts and create the marketing plan including methods for market penetration, customer acquisition, customer retention and expansion.
  • Guide our marketing tech stack, with an emphasis on leveraging AI tools to improve efficiency and performance.
  • Enhance and manage the lead management process to improve efficiency and data fidelity.
  • Align with the product team to co-manage our PLG motion.
  • Partner closely with VP of revenue operations, worldwide sales leadership and finance in support of budget targets and growth objectives.

Minimum Qualifications  

  • 10+ years experience driving revenue impact through marketing
  • 5+ years experience leading and managing a team (5+) direct reports
  • A successful track record with high-growth B2B SaaS companies
  • Experience with marketing automation, CRM, AI and BI tools (specific experience with Marketo, Salesforce and Looker a plus)
  • Exceptional creativity, leadership and strategic thinking skills
  • Extremely results-oriented and collaborative
  • Strong analytical and problem solving skills and attention to detail
  • Thrives in metrics and data-driven environments

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