Director, Product Marketing

About VcheckWe started in 2012, in an era when due diligence was still largely manual, opaque, and inconsistent. Financial institutions needed reliable intelligence but faced a frustrating choice: slow, expensive boutique firms or fast, superficial automated checks. We saw an opportunity to bring the investigative rigor of boutique firms to scale through technology.From our early days conducting background checks for commercial real estate lenders and private equity deals to building a best-in-class portfolio monitoring platform and what is arguably the industry's most advanced investigations platform, our vision remains unchanged: help businesses see clearly through complexity and make decisions with confidence.Where We Are TodayBased in New York City with global operations spanning the US, Romania, India, and soon-to-be London25,000+ investigations annually across six continentsFive consecutive appearances on the Inc. 5000 list of fastest-growing companiesBacked by Sunstone Partners, a leading private equity firm supporting our next phase of growthTrusted by top-tier financial institutions, private equity firms, and Fortune 500 companiesVcheck has a talented and collaborative team. While many of our team members come from backgrounds in compliance, law enforcement, journalism, or intelligence, many others have built successful careers here without prior investigative experience. What unites us is intellectual curiosity, attention to detail, and a commitment to getting it right.We're building something different: a comprehensive portfolio risk management platform that operates with the rigor of a top-tier investigative shop and the efficiency of a modern technology company. If you're excited about that combination and ready to build learning programs that scale operational excellence, we'd love to hear from you.About the jobAt Vcheck, our mission is to help businesses make better decisions about the people and companies they work with. We believe that due diligence should be thorough, transparent, and human-driven. We empower organizations to understand risk deeply and act decisively, combining investigative expertise with cutting-edge technology to deliver intelligence that matters.As Director of Product Marketing at Vcheck, you will be the strategic voice bringing our innovative Portfolio Risk Management Platform to market. You'll own the narrative that positions Vcheck as the essential partner for risk-based decision-making across private equity, venture capital, legal, and corporate clients.This is a high-impact, cross-functional role where you'll translate complex investigative capabilities and software solutions into compelling value propositions, orchestrate go-to-market strategies for new services and features, and empower our Sales and Customer Success teams to win in competitive situations.What you'll do as Director of Product Marketing at VcheckOwn Positioning, Messaging & Value Proposition  Craft differentiated positioning that articulates why Vcheck's human-led, technology-enabled approach delivers superior outcomesTranslate product features and investigative methodologies into tangible use cases, customer outcomes, and ROI narrativesBuild industry narratives that connect Vcheck's capabilities to broader themes in KYC, M&A diligence, portfolio risk management, and pre-employment compliancePartner with Product and leadership to influence roadmap decisions based on market demand Enable Sales & Customer Success Teams  Develop practical sales tools: competitive battle cards, demo scripts, ROI calculators, objection-handling guides, and customer proof pointsDesign and deliver training programs that equip teams to articulate Vcheck's value, navigate complex sales cycles, and win against competitorsBuild repeatable enablement frameworks that scale as the company growsShape Market Strategy & Customer Intelligence  Continuously monitor the competitive landscape, analyst perspectives, and emerging trends in due diligence, risk assessment, and financial crime preventionDevelop and refine buyer personas for our target ICPs (private equity firms, venture capital investors, general counsels, and compliance leaders) - documenting their pain points, buying triggers, and success metricsTranslate market insights and customer feedback into actionable inputs for product messaging, positioning, and roadmap prioritiesDrive Go-to-Market Strategy & Launch Execution  Own GTM communication strategy and execution for new service launches, product enhancements, and market expansionsCoordinate with Product Management for launch readiness across Sales, Customer Success, Marketing, and Partner teams with clear plans, timelines, and accountabilityCreate high-impact launch assets including pitch decks, one-pagers, case studies, videos, blog posts, and FAQsMeasure and optimize launch effectiveness through adoption metrics, pipeline influence, and market feedbackLead and Develop a High-Performing Team  Manage and mentor a small marketing team, fostering a culture of collaboration, creativity, and accountabilityBalance strategic leadership with hands-on execution, rolling up your sleeves to drive critical initiativesSet clear goals, provide ongoing feedback, and develop team members' skills and career growthCollaborate Across the Organization  Work closely with Product Management to align on feature prioritization, packaging, and collateralPartner with Sales leadership to understand deal dynamics, win/loss drivers, and market objectionsCollaborate with Marketing on content strategy, demand generation campaigns, and analyst relations to amplify Vcheck's market presenceTrack feature adoption and customer utilization of capabilities post-launchHow to be successful in this roleWe're looking for someone who is passionate about joining a diverse team and is driven to achieve results through ownership, process optimization, and upstanding character. If this describes you, we encourage you to apply, even if you don't meet every requirement listed.Key requirements5+ years of product marketing experience, preferably in B2B SaaS, professional services, fintech, risk management, or compliance technologyBachelor's degree in Marketing, Business, or a related disciplineProven track record of building positioning, messaging, and go-to-market strategies that drive revenue growthExperience managing and developing product marketing teams while remaining hands-on with executionDeep understanding of B2B buying cycles, particularly in selling to financial services, legal, or compliance functionsExceptional storytelling ability—you can take complex services and make them accessible, compelling, and differentiatedStrategic thinker with strong execution skills; comfortable operating at both 30,000-foot strategy and tactical implementationData-driven mindset with the ability to define success metrics and optimize based on performanceStrong cross-functional collaboration skills; you build trust and influence without authorityExperience creating sales enablement materials that actually get used and drive resultsSelf-starter who thrives in a fast-paced, high-growth environmentComfortable with ambiguity and able to build structure where none existsIntellectually curious about market trends, competitive dynamics, and customer needsPlayer-coach mentality—you lead by example and aren't afraid to roll up your sleevesPassionate about enabling teams to win and celebrating their successPreferred qualificationsFamiliarity with private equity, venture capital, or corporate development ecosystemsExperience in due diligence, background screening, investigations, or adjacent risk assessment marketsUnderstanding of regulatory frameworks (KYC, AML, FCPA, sanctions)Experience with analyst relations (Gartner, Forrester, etc.)Physical requirementsThe ideal candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation.While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone, and keyboard.Specific vision abilities required by this job include close vision requirements due to computer work.  What you can expect as a VcheckerCompensation and BenefitsCompetitive compensation package, including performance bonus opportunityEquity participation in a PE-backed, high-growth companyComprehensive benefits, including medical, dental, & vision insurance coverage for you & your loved ones401(k) with 4% company matchFlexible vacation policy, encouraging you to take the time you needAnnual wellness allowance to support your health and well-beingQuarterly team events to keep us connected in a hybrid environmentProfessional development budgetHybrid work environment with NYC office accessA fun and collaborative work environment with a team of dedicated colleaguesAdditional informationPlease be aware that Vcheck uses AI-powered note-taking, interview recording, and transcription tools to ensure accuracy and efficiency during our talent acquisition processes. By participating in the application and interview stages, you acknowledge and consent to the use of these technologies.Vcheck is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.Vcheck expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.The pay range for this role is:120,000 - 140,000 USD per year(New York)PIf72038ebe3b6-30511-39170634